Examples of feature creep in the following topics:
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- However, manufacturers must be cognizant of feature creep, which is the ongoing expansion or addition of new features in a product.
- Another major cause of feature creep might be a compromise from a committee which decides to implement multiple, different viewpoints in the same product.
- As more features are added to support each viewpoint, it might be necessary to have cross-conversion features between the multiple viewpoints, further complicating the total features.
- To control the number of product features during the design phase, manufacturers set strict limits for allowable features and multiple variations.
- Excess features are removed or delayed until the later delivery phases of the project.
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- Attributes and features play a role in all three sections.
- The concept phase is where ideas for new features are considered.
- Viewed over a longer time period, extra or unnecessary features seem to creep into the system, beyond the initial goals.
- The most common cause of feature creep is the desire to provide the consumer with a more useful or desirable product, in order to increase sales or distribution.
- While feature creep may have positive effects, it can also lead to cost overruns and product cancellations as producers lose sight of the original goal.
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- If an attempt to sell a product creeps into institutional advertising, it does so in a passive voice.
- Institutional advertising use the same approaches and techniques that apply to product-oriented advertising: image, branding techniques, clear messaging, a call to action, and selling benefits as opposed to features.
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- The phase–gate model may also be known as stage-limited commitment or creeping commitment.
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- It was because Apple was able to tap into what consumers saw as benefits as opposed to focusing on product features.
- You've just seen the difference between features and benefits.
- Features tell you what the product is -- a chicken sandwich made with organic ingredients and whole grain bread.
- Product features include such factors as form, color, size, weight, odor, material, and tactile qualities.
- Features are important as they may help back up the benefit.
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- The characteristics of the product are the features and elements that differentiate it from other products on the market.
- When companies create a product they have specific features in mind.
- Some high end features will increase the price of the product, while low-end features could decrease the price of the product.
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- Before the term Web 2.0 was coined in 1999, Internet pages featured mostly static content such as text and graphics.
- Social Networks: Social networking websites allow users to build web pages featuring personal portfolios and interests.
- Users can also maintain "vlogs," or video blogs, featuring shared or homemade videos.
- Microblogs: Microblogs are blogging tools that feature short posts, as opposed to journal-style posts.
- However, social networks such as Facebook, Google+, LinkedIn and MySpace also have their own microblogging features.
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- Apple managed to extend the maturity phase of the iPod by introducing the iPod touch, which introduced a touch screen and new features.
- The company will want to prolong this phase so as to avoid decline, and this desire leads to new innovation and features in order to continue to compete with the competition which, by now, has become very established, advanced and fierce.
- Improving specific features in order to resell the product (for instance, in the case of a car, the manufacturer may include alloy wheels, new colors, sport or hybrid versions, or other changes in order to keep sales going);
- Brand differentiation and feature diversification is emphasized to maintain or increase market share
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- Differentiation Strategy - Differentiation is allows companies to provide products that are different or offer more/different features than their competitors.
- Southwest Airlines has differentiated itself from the airline industry through its low cost and express service features.
- Innovation Strategy -Companiesthat rely on innovation competitive strategies provide new and different products/services via added features, and new methods of production.
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- A brand is a name, term, design, symbol, or any other feature that identifies a seller's good or service.
- A brand is a name, term, design, symbol, or any other feature that identifies a seller's good or service.