fad

(noun)

A phenomenon that becomes popular for a very short time; the product life cycle has a steeply-sloped growth stage, a short maturity stage, and a very steep decline.

Examples of fad in the following topics:

  • Deletion

    • Market trends and consumer tastes often dictate whether products perform well in the long-term or taper off as a passing fad.

  • Product Life-Cycle Curve

    • Differing products possess different product life cycle "shapes. " A fad product develops as a steeply-sloped growth stage, a short maturity stage, and a steeply-sloped decline stage (for instance, the pet rock phase in the 1970s).

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