Experiential

Examples of Experiential in the following topics:

• Learning

  • Kolb styles model is based on the experiential learning theory, which was explained in his book Experiential Learning: Experience as the Source of Learning and Development (1984).
  • An individual may exhibit a preference for one of the four styles—accommodating, converging, diverging, and assimilating—depending on his or her approach to learning via the experiential learning theory model.
  • Kolb styles model is based on the experiential learning theory.

• Positioning Bases

  • Positioning is facilitated by perceptual mapping to determine the ideal points of consumers.This helps to determine if positioning should be functional, symbolic, or experiential.
  • One purchase solved a problem and exemplifies functional positioning while the other purchase is an example of symbolic and/or experiential positioning.

• Branding

  • Some people distinguish the psychological aspect of a brand from the experiential aspect.
  • The experiential aspect consists of a consumer's overall contact with the brand, otherwise known as the "brand experience. "