experiential aspect
(noun)
The sum of all points of contact with the brand; otherwise known as the "brand experience. "
Examples of experiential aspect in the following topics:
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Branding
- Some people distinguish the psychological aspect of a brand from the experiential aspect.
- Psychological aspects include thoughts, feelings, perceptions and images associated with the brand.
- The experiential aspect consists of a consumer's overall contact with the brand, otherwise known as the "brand experience. "
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Learning
- Behaviorism focuses only on the objectively observable aspects of learning.
- Kolb styles model is based on the experiential learning theory, which was explained in his book Experiential Learning: Experience as the Source of Learning and Development (1984).
- An individual may exhibit a preference for one of the four styles—accommodating, converging, diverging, and assimilating—depending on his or her approach to learning via the experiential learning theory model.
- Kolb styles model is based on the experiential learning theory.
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Positioning Bases
- Positioning is facilitated by perceptual mapping to determine the ideal points of consumers.This helps to determine if positioning should be functional, symbolic, or experiential.
- One purchase solved a problem and exemplifies functional positioning while the other purchase is an example of symbolic and/or experiential positioning.
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Setting Goals
- The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously.
- The ultimate goal is to make all aspects of marketing communication--advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media--work together as a unified force, rather than in isolation.
- Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time.
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Psychological Pricing
- One such meaning is often referred to as the psychological aspect of pricing.
- Inferring quality from price is a common example of the psychological aspect of price.
- Another manifestation of the psychological aspects of pricing is the use of odd prices.
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Marketing Performance Metrics
- Return on marketing investment is one of the most difficult organizational aspects to measure.
- In a similar way, long-term ROMI can be used to determine other less tangible aspects of marketing effectiveness such as increased brand awareness or consumer motives.
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Quality
- Within areas such as product design and manufacturing, five main aspects of quality fall under this scheme.
- Thus, businesses must have a clear understanding of all aspects of product quality, measure product performance, and adapt their market strategy for longevity and growth.
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Identifying the Target Market
- Target markets are groups of individuals separated by distinguishable and noticeable aspects.
- Modify marketing mix - The segment positioning strategy is expanded to include all aspects of the marketing mix.
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Transfer Pricing
- Transfer pricing describes all aspects of intracompany pricing arrangements between business entities for goods and services.
- Transfer pricing describes all aspects of intra company pricing arrangements between related business entities, including transfers of intellectual property, transfers of tangible goods, services and loans, and other financing transactions.
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Competitive Intelligence
- Competitive Intelligence (CI) in marketing research involves defining, gathering, analyzing, and distributing information about products, customers, and competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.