entrepreneurship

(noun)

The art or science of innovation and risk taking for profit in business.

Related Terms

Examples of entrepreneurship in the following topics:

  • Marketing as an Entrepreneurial Force

    • The practice of intrapreneurship represents corporate management styles that integrate risk taking and innovative approaches, as well as reward and motivational techniques traditionally aligned with entrepreneurship.

  • New Service Development

    • All of these keywords are related to risk and entrepreneurship and clearly indicate the primary scope of the term "service development. "