Disposable Displays

Examples of Disposable Displays in the following topics:

• Point-of-Purchase Promotions

  • Point-of-purchase displays can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, and banners.
  • The disposable displays are usually covered with product branding.
  • Non-disposable displays may include lighting for more visibility or include a cooler for drinks or ice cream.
  • A light box is the advertising industry term for a lighted POS display.
  • Not even a great display will stimulate a sale if the product is not in sync with the mind of consumer as the display is approached.

• The Purposes of Packaging

  • Thus, the only way to get some consumers to notice the product is through displays, shelf hangers, tear-off coupon blocks, other point-of-purchase devices, and, last but not least, effective packages.
  • Information transmission: Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.
  • Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display, examples of which are shown here: .
  • Convenience: Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, re-closing, use, dispensing, reuse, recycling, and ease of disposal.

• The Role of Design in Print and Display Ads

• Common Display Ad Sizes to Magazine Layouts

• Trade vs. Consumer Promotions

  • But while there are multiple products on the market, retailers only have a finite space to display items on their shelves.
  • Dealer loaders are incentives given to a dealer to display a product, such as in-store displays, premiums, or rebates.
  • Point of purchase display (POP) is an end cap or center store display where retailers can show the products to customers to increase awareness.
  • A point of purchase or end cap display can make consumers aware of new products.

• Perceptual Mapping

  • Perceptual mapping is a graphic display explaining the perceptions of customers with relation to product characteristics.
  • Perceptual mapping is a diagrammatic technique used by marketers in an attempt to visually display the perceptions of customers or potential customers.
  • Typically the position of a product, product line, brand, or company is displayed relative to their competition.
  • Many perceptual maps also display consumers' ideal points.
  • This map displays various aspirin products as seen on the dimensions of effectiveness and gentleness.

• Social Classes

  • Perhaps the most obvious effect is the level of disposable income of each social class.

• Sales Promotion

  • Contests, coupons, giveaways, loss leaders, point of purchase displays, premiums, prizes, product samples and rebates are sales promotion devices.
  • They are dispensed as neckers placed around the 'neck' of a bottle, on-shelf meaning available where product is displayed, as a free-standing insert (FSI) or booklet that is delivered inside the local newspaper, at checkout, on-line, and displayed and shown on mobile phones for redemption.
  • Point-of-sale displays are in-store sales promotion techniques.
  • Other in-store sales promotions include pull-out fact sheets, special lighting and animated displays powered by solar energy and policy promotions such as "ladies nights" or "kids eat free" offers.
  • Wholesalers, retailers and other organizational groups are offered a wide array of sales promotion devices such as trade allowances or short term incentives to encourage retailer to stock up on a product, dealer loaders incentivizing product purchase and display, trade contests for selling the most product, point-of-purchase displays to create impulse buying and spiffs or bonus commissions on certain products and trade or functional discounts paid to distribution channel members for conducting sales and special events.

• Objectives of a Sales Promotion

  • Sales promotional tactics include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates.
  • Besides price reduction and loyalty programs, point-of-purchase displays are a common tactic used by brands to prompt "impulse" customer purchases.
  • Brands also use sales promotion techniques to encourage supermarkets and stores to stock and display their products.
  • Dealer loaders - Incentives used to persuade retailers to purchase and display a product.

• Types of Internet Advertising

  • Within the scope of Internet marketing, online advertising includes display advertising, affiliate marketing, search engine marketing (SEM), and mobile advertising.
  • Display advertising is the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
  • Display advertising uses demographic and geographic targeting – capturing users' cookie and browser history to determine demographics, location, and interests – to target appropriate ads to those browsers.
  • Advertising on social media networks can take the form of direct display ads purchased on social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.
  • Paid search engine advertising increases a website's visibility and reach by displaying links to the website's landing pages at the top or bottom of a SERP.