display advertising

(noun)

online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.

Examples of display advertising in the following topics:

  • Types of Internet Advertising

    • Within the scope of Internet marketing, online advertising includes display advertising, affiliate marketing, search engine marketing (SEM), and mobile advertising.
    • Display advertising is the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
    • Display advertising uses demographic and geographic targeting – capturing users' cookie and browser history to determine demographics, location, and interests – to target appropriate ads to those browsers.
    • Advertising on social media networks can take the form of direct display ads purchased on social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.
    • Paid search engine advertising increases a website's visibility and reach by displaying links to the website's landing pages at the top or bottom of a SERP.

  • Online Consumer Behavior

    • Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns.
    • As part of the integration with DoubleClick, Google uses DoubleClick's DART cookies to improve the way ads are displayed on the Google content network.
    • The list of improvements included in-depths reports for advertisers and preventing ads from being displayed too frequently to the same user.
    • The integration will soon expand since Google intends to offer behavioral targeting or interest-based advertising.
    • It displays the types of online activity and how long the person was on those types of websites.

  • Point-of-Purchase Promotions

    • Point-of-purchase displays can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, and banners.
    • The disposable displays are usually covered with product branding.
    • A light box is the advertising industry term for a lighted POS display.
    • Placing the display in the wrong location -- Different areas in a store prompt different shopper responses.
    • Not even a great display will stimulate a sale if the product is not in sync with the mind of consumer as the display is approached.

  • Consumer Influence

    • Marketers must understand what influences consumer behavior, such as the consumer buyer process, top influencers, and effective advertising.
    • There are many different types of advertising that firms can employ to do this:
    • The commercial is one of the most popular international beer and alcoholic beverage advertising campaigns.
    • Radio advertising is a form of advertising via the medium of radio.
    • Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

  • Sales Promotion

    • Sales Promotion stimulates market demand, product availability and coordinates public selling, advertising and public relations.
    • The primary objective of a sales promotion, a catch all marketing function, is to stimulate market demand, improve product availability and to coordinate public selling, advertising and public relations.
    • It is a component of a marketing plan's "promotional mix" that usually includes advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibition.
    • Sales promotion cannot compensate for a poor product, a declining sales trend, ineffective advertising or can it create strong brand loyalty.
    • Point-of-sale displays are in-store sales promotion techniques.

  • Consumer Privacy Issues

    • Many advertisers have an opt-out option to allow users to remove behavioral targeting advertising from their user experience.
    • Some websites use numerous advertisements like flashing banners to distract users or feature misleading images designed to look like error messages from a user's operating system rather than advertisements.
    • Websites that unethically use online advertising for revenue frequently do not monitor where their advertisements link on the web.
    • This allows advertisements to lead to sites with malicious software or adult material.
    • These applications are also referred to as spyware or adware, as they mask questionable activities by performing services such as displaying the weather or providing a search bar.

  • Product Advertising

    • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
    • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
    • The types of product advertising that marketers can choose from are:
    • This type of product advertising provides in-depth information of the benefits of using a product or service.
    • The type of product advertising a company chooses depends on where the product is in its life cycle.

  • Consumerism and Advertising

  • Top U.S. Advertising Agencies

  • Consumer Behavior and Advertising