Examples of Decision Support System in the following topics:
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- One example of this is a decision support system (DSS) .
- Decision support systems enable managers to obtain and manipulate information as they are making decisions.
- Decision support systems can be either fully computerized, human, or a combination of both.
- Decision support systems have become critical and useful across all types of business.
- Demonstrate the uses and effectiveness of decision support systems from a marketing perspective
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- A marketing information system (MIS) is a management information system designed to support marketing decision making.
- A marketing information system (MIS) is a management information system designed to support marketing decision making.
- It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions .
- American academic Philip Kotler has defined it more broadly as "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. " Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.
- This is an example of a marketing information system for agriculture.
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- While support personnel are often seen as those providing after-sales service or technical assistance, the definition of support staff also includes functions such as accounting, finance, human resources, supply chain, etc.
- Other common support roles that work with sales managers directly or assist clients and customers with product and service issues include sales engineers, technical support specialists, and customer support representatives .
- In technical support roles, the purpose is to help potential customers understand and compare the solutions that are available for purchase (the pre-sales role); to troubleshoot problems with their implementations—that is, to help ensure that the solutions work successfully once the buying decision has been made (the post-sales role); and to maximize company sales by assisting customers.
- Examples include airliners, weapons systems, and IT systems (such as telecommunications or databases and their dependent applications for purposes like logistics or customer relationship management).
- Thus, in such industries, there may be a great overlap in the roles of support and sales personnel.
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- The group of individuals responsible for making a buying decision in a B2B context are labelled the decision making unit (DMU).
- In the business-to-business (B2B) context (as opposed to B2C), buying decisions are made in groups.
- The group responsible for making the buying decision in companies is referred to as the decision making unit (DMU).
- Highly technical purchases, such as information technology systems or production equipment, require the expertise of technical specialists.
- Describe the roles and functions that comprise decision making units in B2B organizations
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- Customer support automation involves the building of a knowledge base of known issues and their resolutions to support incidents with delivery mechanisms, often by expert systems.
- A service automation platform includes a suite of support solutions including proactive support, assisted support, and self support.
- Support automation solutions can be integrated with customer relationship management (CRM) systems and network management systems (NMS).
- Others provide a fee for technical support or a fee for premium support services (no waiting in line or talking to a machine, for example).
- AT&T Mobility provides technical support for some of its mobile phones through device support centers.
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- Product support professionals attempt to help users solve specific problems with a product—rather than providing training, customization, or other support services.
- Most companies offer either free customer support or charge for premium customer support and help services.
- Product support personnel can access any computer to provide support despite the end users' or technicians' location.
- Virtual help desks access these systems through support sessions where they can diagnose and fix computer issues quickly.
- Some online communities, which are moderated by product users, have emerged to give support where manufacturer support is lacking.
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- Online organizational or business buying, B2B, links supply chain systems more efficiently to ultimately satisfy the needs of end users .
- E-business can be conducted using the Web, the Internet, intranets or extranets which are extensions of a company's internal system or intranet, with use extended to outside organizations, partners, vendors and suppliers
- It has streamlined a process that involves many people at all levels of the decision making process.
- It has supported the need for long term relationships between B2B companies.
- The four P's product, price, promotion, and place are key to the decision making process.
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- He consults a salesperson who, in turn accesses the in-store computer system to check on the pricing and any applicable discounts or promotional campaigns that would impact the price of the desk.
- The process must be customer friendly and each marketing channel must operate in conjunction with the other channels within the system to provide seamless and efficient service.
- A solid cross-channel strategy is essential to support buyers no matter how or where they access product information or whether they shop on line or in store or both simultaneously.
- To be effective, multi-channel marketing must be supported by good supply chain management systems, so that product information and prices of goods are consistent across the various customer channels.
- It facilitates data mining and makes decisions relating to products (pricing, development), management (financial forecasting and customer profitability) and marketing (customer acquisition, cross-selling and up-selling) more efficient and effective.
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- The stages of adopters for the diffusion of innovation include knowledge, persuasion, decision, implementation, and confirmation.
- This process is a type of decision-making.
- It occurs through a series of communication channels over a period of time among the members of a similar social system.
- In later editions of The Diffusion of Innovations, Rogers changes the terminology of the five stages to: knowledge, persuasion, decision, implementation, and confirmation.
- Decision: In this stage, the individual takes the concepts of change (switching cost), weighs the advantages and disadvantages of using the innovation, and decides whether to adopt or reject the innovation.
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- Important factors in decision making include who makes the decision, and whether the decision is made freely and implemented voluntarily.
- Optional innovation decision: This is made by an individual who is in some way distinguished from others in a social system.
- Collective innovation decision: This is made collectively by all individuals of a social system.
- Authority innovation decision: This is made for the entire social system by a few individuals in positions of influence or power.
- There are categories of adopters that serve as a classification of individuals within a social system on the basis of innovativeness.