Cookie

(noun)

Also known as an HTTP cookie, web cookie, or browser cookie, it is usually a small piece of data sent from a website and stored in a user's web browser while a user is browsing a website.

Related Terms

Examples of Cookie in the following topics:

  • Consumer Privacy Issues

    • Companies that place web banners on its websites, host the banner images on its servers, and uses third-party cookies enables to the company to track browsing habits of users across these sites.
    • Most browsers can block third-party cookies using discrete mechanisms to increase privacy and reduce tracking by advertising and tracking companies.

  • Selecting Target Markets

    • The Oreo cookie is a popular cookie in the U.S., known for its two discs of chocolate with a white cream filling.

  • Types of Internet Advertising

    • Display advertising uses demographic and geographic targeting – capturing users' cookie and browser history to determine demographics, location, and interests – to target appropriate ads to those browsers.
    • For example, if a user is known to have recently visited a number of automotive websites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.

  • Online Consumer Behavior

    • As part of the integration with DoubleClick, Google uses DoubleClick's DART cookies to improve the way ads are displayed on the Google content network.
    • The DoubleClick cookie contains a unique ID that is associated with all your visited pages that include ads served by DoubleClick.

  • Product Line Depth

    • Through such implementation, Keebler Cookies moved from packaging their cookies totally by hand to 70% automation.

  • Avoiding Potential Fraud

    • Internet browsers usually provide a "preferences" dialogue that allows web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.

  • Direct Marketing

    • Browser cookie analysis tag special interests and push appropriate products or services on personal websites.

  • Measuring the Market

    • The cookie-cutter approach is out.

  • Social Behavior of Consumers

    • Websites identify visitors by assigning a unique ID cookie to each and every visitor to the site.