conversion rates

(noun)

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

Related Terms

Examples of conversion rates in the following topics:

  • Service Marketing Management and Metrics

    • Some common metrics used to measure performance include lead to conversion rate, click-through rate and number of new opportunities (i.e., new business deals).

  • Identifying Prospects

    • For sales prospecting to be an effective component of integrated marketing communications, organizations implement sales methodologies to qualify and track the conversion rate of sales leads.

  • Trends in Retailing

    • Retail has moved from a transaction-based activity to a conversational and interactive dialogue between businesses and consumers.
    • Retail has moved from a transaction-based activity to a conversational and interactive dialogue between business and consumer.
    • Traffic is the key to a high conversion rate of prospects turning into consumers.

  • Online Consumer Behavior

    • Behavioral targeting techniques may also be applied to any online property on the premise that it either improves the visitor experience or it benefits the online property, typically through increased conversion rates or increased spending levels.

  • Future Changes in Retailing

    • Niche markets will be easily catered to and specialty demographics seamlessly analyzed to optimize prospect to buyer conversion rates.

  • Mobile Marketing

    • This makes mobile marketing highly attractive to brands looking for marketing communication channels with high lead-to-conversion rates.

  • Measuring the Economic Environment

    • As an example of measuring economic growth, a country that creates 9,000,000 in goods and services in 2010 and then creates 9,090,000 in 2011 has a nominal economic growth rate of 1% for 2011.
    • One way to do this conversion is to rely on exchange rates among the currencies, for example, how many Mexican pesos buy a single U.S. dollar?
    • These nations have low standards of living, low literacy rates, and very limited technology.

  • Defining Social Media

    • These social functions often involve identity, conversation, sharing, presence, relationships, reputation, and groups.

  • The Rate of Adoption

    • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
    • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
    • Within the rate of adoption there is a point at which an innovation reaches critical mass.

  • Social Media Marketing Communications

    • Through social networking sites, brands can have conversations and interactions with individual followers.
    • Facebook and other social networks are often used to tune into customer conversations and quickly flag customer service issues and concerns.
    • However, these conversations can also be repurposed across other social media and corporate channels.
    • By tracking and analyzing conversations on social media, public relations professionals can catch problems early and prevent negative publicity from turning into full-blown crises.