Examples of concept testing in the following topics:
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- Concept testing is important for evaluating consumer responses to a product before market introduction.
- The concept generation portions of concept testing are generally qualitative.
- Moore and William (1982), in a literature survey and review of concept testing methodology, point out that concept tests have failed to account for changes between the concept tested and the communication describing the benefits of the product which embodies the concept.
- Using focus groups to generate user feedback is one method of going about concept testing.
- Explain concept testing, its disadvantages, and alternative methods used to evaluate consumer behavior toward new concepts
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- Development involves setting product specifications as well as testing the product with intended customer groups to gauge their reaction.
- The testing process usually begins with the concept test.
- The product concept is a synthesis or a description of a product idea that reflects the core element of the proposed product.
- The second aspect of market development involves consumer testing of the product idea.
- The product itself can be exposed to consumer taste or use tests.
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- The concept is delivered via the tactic.
- The tactic is not the concept itself.
- So, what’s a concept?
- So far we’ve been discussing top-level concepts.
- Commercials are not concepts.
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- Test marketing is the final stage before commercialization, and is where all the elements of the marketing plan are tested.
- Initial product testing and test marketing are not the same.
- Test marketing, on the other hand, is distinguished by the fact that the test cities represent the national market.
- Test marketing is not without inherent risks.
- Discuss the requirements that must be satisfied to conduct successful test marketing of new products and distinguish test marketing from initial product testing