community campaign

Examples of community campaign in the following topics:

• Direct Marketing

  • Direct marketing campaigns focus on the consumer, statistical data generated via outreach and the accountability of the marketer.
  • Reduced mail cost and the elimination of "brick and mortar" retail stores have helped to decrease the cost of direct marketing campaigns.
  • There are many different direct marketing tools, including direct mail, telemarketing, couponing, direct response TV and radio, face-to-face selling, community campaigns, and grassroots campaigns.

• Setting Goals

  • The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously.
  • Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer.
  • The ultimate goal is to make all aspects of marketing communication--advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media--work together as a unified force, rather than in isolation.
  • Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time.
  • IMC strategies may seek to achieve one, many or all of these objectives throughout the course of a campaign.

• Defining Campaign Objectives

  • It clarifies the objectives of an advertising campaign and for each individual advertisement.
  • If the audience looks unfavorably toward the product, the communicator has to find out why.
  • If the unfavorable view is based on real problems, a communication campaign alone cannot solve it.
  • It would be necessary to first fix the problem and only afterward communicate its renewed quality.
  • The communicator can check the success of the campaign by measuring audience preference before and after it.

• Advertising

  • Facts, statistics, consumer images and scenarios are used to corroborate a campaign's premise.
  • A campaign must fit the image of the marketer to ensure that its public perception remains intact.
  • Its "aperture," or the proper timing and placement of an ad, can maximize a campaign's success.
  • Advertising is often the only method of communication businesses use to speak to prospective consumers.
  • No longer is a product limited by the scope and time-frame of a conventional advertising campaign.

• Understanding The Agency System + Account Services

  • “Clients,” companies, or brands the agency represents typically provide their advertising agency with long-term communication plans that usually include a variety of business and communications goals.
  • Objectives are business and communications goals clients hope to achieve with a given campaign.
  • If you meet or exceed your metric, your campaign was effective.
  • Communication objectives are usually persuasive and emotional in nature.
  • Most campaigns are designed to achieve both communications and business objectives.

• Introduction to Integrated Marketing Communications

  • Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts.
  • a shift from mass media advertising to multiple forms of communication
  • The IMC process generally begins with an integrated marketing communications plan that describes the different types of marketing, advertising, and sales tools that will be used during campaigns.
  • One of the major benefits of integrated marketing communications is that marketers can clearly and effectively communicate their brand's story and messaging across several communication channels to create brand awareness.
  • Discuss factors that have prompted the shift from mass communications to integrated marketing communications

• Measuring Impact with Metrics

  • Media planners use these seven metrics before a campaign.
  • They also use them after a campaign for analytical purposes.
  • The metrics remain part of the permanent record of the campaign.
  • Reach is a measurement of the size of the audience to whom you will communicate.
  • Marketing metrics allow companies to measure the effectiveness of their campaigns.

• Analyzing Ad Campaign Effectiveness

• Creating a Comprehensive Ad Campaign

• Careers in Marketing

  • The marketing field provides a wide range of careers for professionals in brand management, PR, and communications.
  • The marketing field provides a wide range of careers for aspiring professionals in areas such as brand management, public relations, and communications.
  • Field marketing is historically thought of as a one-way communication tool.
  • Other marketing roles commonly found in organizations include marketing communications managers, marketing analysts, marketing and sales assistants, marketing writers, and internal communications specialists.
  • For example, a CRM marketing analyst may focus on customer relationship management systems and analytics, while social media and engagement managers launch and oversee marketing campaigns across different social media platforms.