cold call

(noun)

A sales call either by telephone or personal presence, made without a referral or without preparing the recipient of the call.

Related Terms

Examples of cold call in the following topics:

  • Online Sales Promotion

    • This develops a relationship with the potential buyer and turns a "cold" prospect into a warm one.
    • It adds new meaning to the phrase "cold calling", which refers to a personal selling technique whereby a sales representative contacts people who are not expecting a call or sales pitch.

  • Identifying Prospects

    • After researching and identifying their target market, organizations use promotional tools including cold-calling, trade shows, direct mailings, product seminars, webinars, and advertisements toward leads generation.

  • Personal Selling

    • There are numerous ways to qualify leads: cold calls by telephone, email, through social networking, or personal referrals.
    • The word "cold" refers to fact that the person receiving the call is not expecting it or has not specifically asked to be contacted by a sales person.

  • Closing the Sale

    • Assumptive closing - This technique is most commonly used in cold calling after impulsing a customer.

  • Preapproach

    • By leveraging the established relationships a salesperson has with these contacts, he will find it easier than cold calling to get the inside track on a new customer.

  • Illegal Price Advertising

    • From 1921 until the mid-1970s, Listerine was also marketed as a preventive and remedy for colds and sore throats.
    • In 1976, the Federal Trade Commission ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds.
    • Warner-Lambert was ordered to stop making the claims, and to include in the next $10.2 million dollars' of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity

  • Information Search

    • For instance, when a salesperson at Macy's explains the benefits of a parka that can withstand sub zero temperatures or a friend who purchased the parka relates its warmth and comfort in very cold climates.

  • The Call to Action

  • Channel Power, Control, and Leadership

    • In a type of business cold war, manufacturers and retailers are constantly trying to match each other in this respect.

  • Selecting Marketing Channels

    • In a type of business cold war, manufacturers and retailers are constantly trying to match each other's size.