buzz

(noun)

Major topic of conversation, widespread rumor, or information spread behind the scenes.

Related Terms

Examples of buzz in the following topics:

  • Sampling

    • You see, Seth knew that if he gave the book away for free, people would read it, and if they liked it they would help create a buzz about the book.That's exactly what happened.
    • Start a conversation: Be like Seth Godwin who gave away free copies of his book "The Idea Virus. " Create a buzz.

  • Use of New Technologies in Marketing and Research

    • It also uniquely encourages customers to create their own content and buzz around a product.

  • Conclude with Action Plan

    • Marketing Strategy- segmented - product mix, perceptual mapping, product life cycle, branding information, customer, geographic, distribution channels, pricing, discounts and allowances, price elasticity and customer sensibility promotional goals advertising reach that includes frequency, flights, theme and media types, electronic and online promotions, public relations, word of mouth (buzz marketing), viral opportunities,

  • Contests and Sweepstakes

    • Create a buzz about the product -- With the rise of social media, word-of-mouth marketing can help make or break a product.

  • Understanding Concepting + The Creative Team

    • This not only includes the number of awards they bring home annually – the most prized being the Clio Awards, Cannes Lions, The One Club, Addy, Effies – but also the buzz a campaign generates.

  • Understanding Strategy + The Creative Brief

    • Super Bowl ads are designed to be memorable, buzz worthy, contemporary – some quite emotional.