belief
(noun)
mental acceptance of a claim as truth regardless of supporting or contrary empirical evidence
Examples of belief in the following topics:
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Culture
- In this sense, culture is defined as the distinct way peoples' experiences, customs and beliefs define how they behave .
- There are generally three components of a culture: beliefs, values, and customs.
- A belief is a proposition that reflects a person's particular knowledge and assessment of something.
- Values are general statements that guide behavior and influence beliefs.
- The strategy should show the product or service as reinforcing the beliefs, values and customs of the targeted culture.
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Cultural Values
- Culture is the sum of learned beliefs, values, and customs that regulate the behavior of members of a particular society.
- Beliefs and values are guides of behavior and customs are acceptable ways of behaving.
- A belief is an opinion that reflects a person's particular knowledge and assessment of an issue.
- Values are general statements that guide behavior and influence beliefs and attitudes.
- Belief systems - People with shared beliefs may create a subculture, such as a religious group or political party.
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Factors Influencing Experience, Involvement, and Satisfaction
- Certain cultures highly discourage women from exposing some of their body parts as part of their religious beliefs, which inevitably affects their consumption of clothing.
- Personal Factors: A person's perceptions, beliefs, attitudes, and values can substantially influence his or her experience and involvement with products.
- For example, certain cultures highly discourage women from exposing some of their body parts as part of their religious beliefs, which inevitably affects their consumption of clothing.
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Changes in Promotion
- Local languages, colors, and religious beliefs all impact how global marketers promote their products and services in different countries.
- To successfully implement these approaches, brands must ensure their promotional campaigns take into how consumer behavior is shaped by internal conditions (e.g., demographics, knowledge, attitude, beliefs) and external influences (e.g., culture, ethnicity, family, lifestyle) in local markets.
- Values - An individual's values arise from his or her moral or religious beliefs and are learned through experiences.
- Religious beliefs - A person's religious beliefs can affect shopping patterns and products purchased in addition to his or her values.
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Motivation
- Internal conditions: demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings
- An individual's motivation, perception, attitude, and beliefs are considered psychological factors.
- Incentive theory in psychology treats motivation and behavior of the individual as though they are influenced by beliefs, such as engaging in activities that are expected to be profitable.
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Learning
- Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs and attitudes and lifestyle.
- Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs, and attitudes and lifestyle.
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Setting Goals
- Integrated marketing communications can be used to develop brand awareness, increase consumer demand and change beliefs towards a product.
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The Dynamic Environment
- The cultural environment consists of institutions and the basic values and beliefs of a group of people.
- The values can also be further categorized into core beliefs, which are passed on from generation to generation and are very difficult to change, and secondary beliefs, which tend to be easier to influence.
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High/Low Pricing
- The basic type of customers for the firms adopting high-low price will not have a clear idea about what a product's price would typically be or have a strong belief that "discount sales = low price. " Customers for firms adopting this type of strategy also have strong preference in purchasing the products sold in this type or by this certain firm.
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Perception
- They do so because of their attitudes, beliefs, usage preferences and habits, conditioning, etc."