Examples of attribute in the following topics:
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- Successfully positioning products on a global scale requires marketers to determine the target market's preferred combination of attributes.
- Consequently, brands competing in the global marketplace often conduct extensive research to accurately define the market, as well as the attributes that define the product's potential environment.
- Successfully positioning products on a global scale also requires marketers to determine each product's current location in the product space, as well as the target market's preferred combination of attributes.
- These attributes span the range of the marketing mix, including price, promotion, distribution, packaging and competition.
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- The features and attributes of a product are integral to the product design process, which in turn assists in the creation of new products.
- The Swiss army knife is an example of a product that has evolved over time as new features and attributes have been added.
- These people would essentially determine all the features and attributes of the product.
- Attributes and features play a role in all three sections.
- Discuss how features and attributes factor into the product design process
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- Non-price competition involves firms distinguishing their products from competing products on the basis of attributes other than price.
- Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship. "
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- The advertisers usually provide information regarding a product's attributes and benefits which may not available from competing products (Yeshin, 1998).
- Even when other brands own the same attributes or benefits, advertisers often create an impression that their products are somehow ‘much better' than other, similar products available in the marketplace.
- Comparative advertising compares two or more competing brands on one or more specific attributes, be it directly or indirectly (McDaniel et al, 2006).
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- During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes.
- During this stage, consumers evaluate all of their product and brand options on a scale of attributes which have the ability to deliver the benefit that the customer is seeking .
- In order for a marketing organization to increase the likelihood that their brand is part of the evoked set for many consumers, they need to understand what benefits consumers are seeking and specifically, which attributes will be most influential to their decision-making process.
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- Competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry.
- A sustainable competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.
- These attributes can include access to natural resources or access to highly trained and skilled personnel human resources.
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- Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.
- These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly trained and skilled personnel.
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- Identify the major attributes and benefits, such as ease of use or improved social standing, that customers value for choosing a product.
- Assess the quantitative importance of the different attributes and benefits.
- Assess the company's and competitors' performance on each attribute and benefit.
- Examine how customers in the particular segment rated the company against major competitors on each attribute.
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- Brand equity can manifest itself in consumer recognition of logos or other visual elements, brand language associations made by consumers' perception of quality, and value among other relevant brand attributes.
- According to David Aaker, a marketing professor and brand consultant, there are ten attributes of a brand that can be used to assess its strength:
- For example, projective techniques can be commonly used to identify tangible and intangible attributes, attitudes, and various perceptions about the brand.
- List the 10 attributes used to measure brand equity according to marketing professor and brand consultant David Aaker
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- Sometimes marketers use label information to mislead consumers by providing untrue information to exaggerate the attributes of their product.
- However, the products actually do not have environmentally friendly attributes.