Aisle interrupters

(noun)

product signs that jut into the aisle from the shelf, a point of purchase sales promotion device

Related Terms

Examples of Aisle interrupters in the following topics:

  • Sales Promotion

    • Aisle interrupters or signs jut into the aisle from the shelf, hanging signs called danglers sway with consumer traffic, product dump bins stimulate curiosity, glorifiers elevate products for better visibility, wobblersigns draw attention and lipstickboards convey product information written in crayon.

  • Concentrated Targeting

    • They recently redesigned 1,200 of its 6,200 stores to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products.

  • Identifying the Target Market

    • They recently redesigned 1,200 of its 6,200 stores to appeal to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products.

  • Handling Objections

    • Do not interrupt the buyer while he is speaking, as doing so can quickly close the deal and result in a loss of the sale.

  • Defining the Target Market

    • They recently redesigned 1,200 of its 6,200 stores to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products.

  • Selecting Target Markets

    • They recently redesigned many of their stores to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products.

  • Understanding The Consumer + The Planning Process

    • Consider this scenario: You’re in a large grocery store, in the cereal aisle.
    • Take yourself out of this scenario and place a young woman in that cereal aisle.
    • She’s been standing in that cereal aisle waiting for you to help her choose a brand.

  • Mobile Marketing

    • Although it can potentially be viewed as interruptive by the end user, its long-term costs are lower than SMS marketing.