accession

Examples of accession in the following topics:

• SIVA: Solution, Incentive/Information, Value, and Access

  • It stands for Solution, Information, Value, and Access.
  • Access → Place (Distribution) The "Place" in the four Ps model is replaced by "Access. " With the rise of the Internet and hybrid models of purchasing, geography is becoming less relevant.
  • Access takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
  • Access also refers to the channels of distribution associated with a product.
  • Reconstruct the "Four "Ps" supply side model (product, price, placement and promotion ) to create "SIVA" (solution, information/incentives, value and access), a customer centric alternative

• SIVA: Solution, Incentive/Information, Value, and Access

  • (Solution, Information, Value, Access).
  • This is also known as S.I.V.A., or Solution, Information, Value, and Access.
  • A formal approach to this customer-focused marketing is known as S.I.V.A (Solution, Information, Value, Access).
  • Instead of placing ads, simply give the consumers the information they need to determine whether or not the product or services offered is both valuable and accessible to them.
  • The whole idea behind this is giving consumers access to products and services when and where they want it instead of dictating where a consumer has to go to get it.

• Consumer Penalties

  • Penalties, in the form of fees and restricted user access, exist for consumers who violate terms in contracts.
  • Penalties, in the form of fees and restricted user access, exist for consumers who violate terms in contracts.
  • Most organizations reserve the right to restrict a user's access to the service if they violate the terms in the agreement.

• Cross-Channel Customer Experience

  • A cross channel experience involves customers accessing multiple marketing channels to make purchases and to retrieve information and services.
  • He has searched the Staple site on his computer and is now accessing it via his mobile phone and has found a desk that he wants to buy.
  • The customer has accessed several different company channels during this experience.
  • A cross channel customer experience involves touch points where customers can access multiple channels within a business to make purchases and to access information and services.
  • The eyes and the ears of a company need to be open and every where a customer accesses a channel touch point.

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Social media technologies such as social networking sites, as well as digital platforms including SmartPhones and computer tablets, have changed the way users access and consumer information.
  • The shift from limited Internet access to 24/7 Internet availability and access to goods and services.
  • With the Internet and social media websites, consumers now have access to more channels than ever to research, purchase and evaluate products.
  • Pricing--the primary means by which customer judge the attractiveness of a product or service--can also be affected due to wider access to customers via online channels.

• Consumer Perception of Communication

  • Analyzing how consumers access marketing messages can help brands discover consumers' preferences for how to receive information.
  • Identifying and analyzing how consumers access marketing communications reveals their preferences in receiving information.

• Global Marketing and the Internet

  • For small businesses, eMarketing opens up access to potential customers around the world, all for much less the cost than traditional advertising.
  • The Internet's accessibility and low barrier to entry enable anyone with an Internet connection to book a flight, test drive a service, or purchase a product with just a few clicks of a mouse.
  • For example, social networking websites and personalization features can offer valuable information for global marketers looking to access hard-to-reach and overseas markets.

• Targeting Consumers Where They Spend Time

  • As of December 2012, Facebook boasts over 1 billion active users, with over half accessing the social network via a mobile device.
  • Consumers are also increasingly accessing information from mobile devices, versus desktop or laptop computers.
  • Busy and hectic schedules are prompting people to view and access brand messaging on the go from their Smartphones, tablets and gaming consoles.

• Support and Help

  • Product support personnel can access any computer to provide support despite the end users' or technicians' location.
  • Virtual help desks access these systems through support sessions where they can diagnose and fix computer issues quickly.

• Multiple Sources of Advantage

  • These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly trained and skilled personnel.