Concept
Version 14
Created by Boundless
Commercializing Innovative Products
Product innovation approach
Innovation involves continuous improvement throughout phases of a development program. Phases can be iterative and recursive (meaning that they do not proceed linearly from one to the next; rather, earlier phases can be returned to for further improvement as needed). Such phases include market analysis and consumer research, which progress to design and prototyping, after which follow naming and packaging design and ultimately retail and production support.
Source
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"Common (or traditional) Product Innovation Approach."
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