goodwill

(noun)

The ability of an individual or business to exert influence within a community, club, market, or another type of group, without having to resort to the use of an asset (such as money or property).

Related Terms

Examples of goodwill in the following topics:

  • The Challenge of Competition

    • Commercials, aesthetic presentation, goodwill, and factors other than price may then influence a consumer's purchasing decision.

  • Ethics in Organizational Communications

    • This may instill a sense of faith and goodwill in customers and cause them not only to feel better about buying the product in the first place but also to feel better about buying it again in the future.