Concept
Version 8
Created by Boundless
Theory of Utility
Consumer making a decision
When making an economically rational purchasing decision, a consumer must consider all of their personal preferences.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"US Navy 060513-N-5174T-045 Lt.
Taylor Forester makes a few last minute decisions before purchasing a gold necklace from a Navy Exchange vendor aboard the Nimitz-class aircraft carrier USS Ronald Reagan (CVN 76)."
http://en.wikipedia.org/wiki/File:US_Navy_060513-N-5174T-045_Lt._Taylor_Forester_makes_a_few_last_minute_decisions_before_purchasing_a_gold_necklace_from_a_Navy_Exchange_vendor_aboard_the_Nimitz-class_aircraft_carrier_USS_Ronald_Reagan_(CVN_76).jpg
Wikipedia
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