Trademark

Examples of Trademark in the following topics:

• Trademarks

  • In some circumstances, a business may obtain a "common law" trademark.
  • Patent and Trademark Office.
  • The value of a trademark can also be quite low.
  • Trademarks are not amortized since each is considered to have an indefinite life, meaning a perception exists that a trademark can retain its value forever.
  • However, a business must reassess the value of its trademarks annually.

• Indefinite-Life Impairment

  • A software company has a trademark valued at $10 million with an indefinite useful life.
  • Due to market conditions, the company believes the trademark's value has decreased and tests it for impairment at the end of the year.
  • Year end calculations reveal the trademark is valued at $8 million and an impairment loss of $2 million is recorded as a debit to Loss on Trademark Impairment on the income statement and a credit to Accumulated Impairment Losses on the balance sheet (disclosed as a contra asset account to the intangible asset).
  • Some examples of indefinite-life intangibles are goodwill, trademarks, and perpetual franchises.
  • They include trade secrets, copyrights, patents, and trademarks.

• Franchising

  • In short, in terms of distribution, the franchiser is a supplier who allows an operator, or a franchisee, to use the supplier's trademark and distribute the supplier's goods.
  • The franchiser is involved in securing protection for the trademark, controlling the business concept, and securing know how.
  • The franchisee is obligated to carry out the services for which the trademark has been made prominent or famous.
  • The place of service has to bear the franchiser's signs, logos, and trademark in a prominent place.
  • A coffee brew, for example, can be readily identified by the trademark if its raw materials come from a particular supplier.

• Branding will make your blossoms bloom! Branding: The memorable rim on the wheel

  • What are the governmental processes for securing a trademark for your brand?
  • You can find many examples of logos in the process of being trademarked in the United States through the United States Trademark and Patent Office website that posts online "The Trademark Gazette".
  • Here is an example of one issue of The Trademark Gazette: http://www.uspto.gov/web/trademarks/tmog/20081230_OG.pdf
  • Once you have secured the trademark for your business name, you then process a legal standing to protect against other businesses using your company name in the category you are doing business in.
  • Trademarks are considered assets to a business and have a monetary value if and when you want to sell or merge your venture.

• Types of Franchises

  • In business format franchises (which are the most common type), a company expands by supplying independent business owners with an established business, including its name and trademark.
  • Through this kind of agreement, manufacturers allow retailers to distribute their products and to use their names and trademarks.
  • Through manufacturing franchises, a franchiser grants a manufacturer the right to produce and sell goods using its name and trademark.

• What About The BSD License?

  • For organizations worried about trademark control, therefore, the revised BSD license may be slightly preferable to MIT/X.
  • In general, however, a liberal copyright license does not imply that recipients have any right to use or dilute your trademarks — copyright law and trademark law are two different beasts.

• Licensing

  • Licensing generally involves allowing another company to use patents, trademarks, copyrights, designs, and other intellectual in exchange for a percentage of revenue or a fee.
  • The rights or resources may include patents, trademarks, managerial skills, technology, and others that can make it possible for the licensee to manufacture and sell in the host country a similar product to the one the licensor has already been producing and selling in the home country without requiring the licensor to open a new operation overseas.
  • Risk of having the trademark and reputation ruined by a incompetent partner

• Brand Ownership

  • A brand owner may seek to protect proprietary rights in relation to a brand by registering the trademark such that it becomes a "Registered Trademark. " Also, a firm or licensor can also grant the right to use their brand name, patents or sales knowledge in exchange for some form of payment.

• Analyzing Intangible Assets

  • Trademarks and goodwill are examples of intangible assets with indefinite useful lives.
  • For example, an amount paid to obtain a trademark must be capitalized.

• Franchise Agreements

  • Definitions, such as: Agreement, Territory Area, Area Licensee, Authorized deductions, Gross Receipts, License Network, The System Manual, Trademarks, Start Date, Trade name, Termination, Transfer of license.
  • Franchisee Obligations, such as: Use of Trademarks, Financial Information, Insurance, Financial and Legal responsibility