tactics

Examples of tactics in the following topics:

• Sources of Power

  • Behavioral tactics can be soft or hard.
  • Rational tactics of influence make use of reasoning, logic, and objective judgment, whereas nonrational tactics rely on emotionalism and subjectivity.
  • These tactics include disengagement and fait accompli.
  • People tend to vary in their use of power tactics, with different types of people opting for different tactics.
  • Studies have shown that men tend to use bilateral and direct tactics, whereas women tend to use unilateral and indirect tactics.

• Strategic, Tactical, and Operational Control

  • Organizational control involves using strategy, tactics, and operational oversight to monitor and improve company processes.
  • These objectives should suggest a strategic plan that provides details (tactics) for achieving these objectives.
  • Tactics are practical steps for implementing strategy.
  • Other tactics for the travel-agent strategy might include:
  • One can see from this that strategy always comes first, followed by tactics.

• Reminding and Retaining Customers

  • Organizations have shifted to using personalized promotional tactics to retain customers and encourage repeat sales.
  • Incorporating communications tactics that are effective in reminding current customers why they should continue purchasing a brand's products is just as important as promoting to potential customers.
  • Amazon is one company that pioneered the "one-to-one marketing" and personalization tactics that delivered targeted offers and related products to users.
  • Other marketing communications tactics include discounts, offer redemptions, and point systems.
  • Lead generation activities geared towards attracting new customers may be more expensive than the money and time spent on promotional tactics to retain existing customers.

• Strategic versus tactical operations decisions

  • Tactical operations decisions have short to medium term impact on the organization, often involve less commitment of resources, and can be changed more easily than strategic decisions.
  • Tactical decisions include workforce scheduling, establishing quality assurance procedures, contracting with vendors, and managing inventory.

• Negotiating

  • B2B buyers and sellers use negotiating tactics to agree upon terms and pricing that benefit both the customer and the seller.
  • Both buyers and sellers use negotiating tactics to agree upon terms and pricing that will benefit both the customer and service provider.
  • Negotiating tactics in B2B transactions involve taking into account both buyer and seller interests.

• Encouraging Product Trials

  • Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials.
  • Running a product trial is a common promotional tactic used by brands looking to enter a new market, release a new product, or increase existing sales.
  • Some of the promotional tactics companies employ to encourage consumer participation in product trials include:

• Creating a Marketing Mix

  • By profiling customers and determining goals and tactics, you can create a marketing mix that will help you succeed in building a strong customer base.
  • If you want to get 50 new leads a month, you're going to have to employ more aggressive tactics than if you only wanted to get 10 new leads a month.
  • If you want to get 50 new leads a month, you're going to have to employ more aggressive tactics than if you only wanted to get 10 new leads a month.
  • Some marketing tactics are more expensive than others.
  • Once you have created your customer profile and determined your goals and budget, you'll be able to make tactical decisions that will reach your customers throughout the entire life cycle of the product.

• What is Politics?

  • It consists of social relations involving authority or power, the regulation of political units, and the methods and tactics used to formulate and apply social policy.

• Introduction

• Employee Orientation

  • Orientation tactics exist to provide new employees enough information to adjust, resulting in satisfaction and effectiveness in their role.
  • The underlying goal of incorporating these varying onboarding tactics is to provide the employee enough information to adjust, ultimately resulting in satisfaction and effectiveness as a new employee (or an existing employee in a new role).
  • New Employee Tactics—The goal for the employee is to acquire knowledge and build relationships.
  • Organizational Tactics—The organization should similarly seek to emphasize relationship building and the communication of knowledge, particularly organizational knowledge that will be useful for the employee when navigating the company.