Examples of selective perception in the following topics:
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- Personality - Personality traits influence how a person selects perceptions.
- Motivation - People will select perceptions according to what they need in the moment.
- The person will select perceptions in a way that fits with what they found in the past.
- Motion - A moving perception is more likely to be selected.
- After certain perceptions are selected, they can be organized differently.
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- A consumer will selectively perceive what they will ultimately classify as their needs and wants.
- Selective Perception is the process by which individuals perceive what they want to in media messages and disregard the rest.
- Seymor Smith, a prominent advertising researcher, found evidence for selective perception in advertising research in the early 1960s, and he defined it to be "a procedure by which people let in, or screen out, advertising material they have an opportunity to see or hear.
- Selective perceptions is categorized under two types: a low level of perception, known as perceptual vigilance, and a higher level of perception, known as perceptual defense.
- These are two optical illusions that illustrate how perception may differ from reality.
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- Selection, the first stage of perception, is the process through which we attend to some stimuli in our environment and not others.
- Though perception is different for each person, we each attend to the stimuli that are meaningful in our individual worlds.
- Motivation has an enormous impact on the perceptions people form about the world.
- Selective perception: the tendency to perceive what you want to.
- Explain factors that influence selection, the first stage of the perception process
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- In creating a single summary of the relations, we could select the perceptions of a single actor; or, we might want to focus on the perceptions of the pair of actors involved in each particular relationship; or we might want to combine the information of all of the actors in the network.
- Slice selects the perception of one particular actor to represent the network (the dialog then asks, "which informant?").
- That is, actor A's perceptions of his/her row values are used for row A in the output matrix; actor B's perceptions of his/her row values are used for row B in the output matrix.
- Median LAS selects the median of the two values for the B,T relation that are reported by B and by T.
- Consensus uses the perceptions of all actors to create the summary index.
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- We encounter more stimuli than we can attend to; unconscious perception helps the brain process all stimuli, not just those we take in consciously.
- Unconscious perception involves the processing of sensory inputs that are not selected for conscious perception.
- A number of studies have examined how unconscious stimuli influence human perception.
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- Whether or not we know it, we selectively attend to different things in our environment.
- Our brains engage in a three-step process when presented with stimuli: selection, organization, and interpretation.
- First we select the item to attend to and block out most of everything else.
- All stages of the perception process often happen unconsciously and in less than a second.
- An ambiguous stimulus may be translated into multiple percepts, experienced randomly, one at a time, in what is called "multistable perception."
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- Organizations must keep in mind both the internal and external factors that influence audience perception during the communications process.
- The internal psychological process that is associated with this information search is perception.
- Perception is defined as "the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world. " During the perception process, consumers enter different stages where they choose which promotional messages they will expose themselves to.
- Some consumers will selectively listen to and remember messages that are more meaningful or important to them based on these internal factors.
- Explain why managing consumer perception is integral to successful marketing communications
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- Our brains take in more information than we are consciously aware of, which influence our perceptions and behaviors.
- Perception is the process by which the mind selects, organizes, and interprets sensations.
- It affects our behavior because perception allows us to assess situations and decide on suitable reactions.
- Therefore, much of our perception is based on unconscious processes.
- A hypnotic trance state is an example of unconscious perception influencing behavior.
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- Physical characteristics, age, and more hold power to sway perception, luring people into habits of selective exposure.
- Selective exposure influences and family, friends, co-workers, even skilled professionals like doctors.
- Media forms such as the internet, television, and paper sources are also inclined to selective bias.
- Selective exposure can interfere or prevent the gathering of new information.
- Selective exposure is prevalent in both groups of people and individually.
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- The ways in which we distort our perception are particularly relevant for managers because they make many decisions, and deal with many people making assessments an judgments, on a daily basis.
- Managers must be aware of their own logical and perceptive fallacies and the biases of others.
- Framing - It is quite easy to be right about everything if you carefully select the context and perspective on a given issue.
- Statistical confidence intervals are useful in mitigating this perceptive distortion.
- Analyze the complex cognitive patterns that can complicate employee perception and behavior