selective exposure

Examples of selective exposure in the following topics:

• Expect Selective Exposure

  • Physical characteristics, age, and more hold power to sway perception, luring people into habits of selective exposure.
  • Selective exposure influences and family, friends, co-workers, even skilled professionals like doctors.
  • Selective exposure can affect the decisions people make because people may not be willing to change their views and beliefs.
  • Selective exposure can interfere or prevent the gathering of new information.
  • Selective exposure is prevalent in both groups of people and individually.

• Selection

  • Emotional drives can also influence the selective attention humans pay to stimuli.
  • Selective perception: the tendency to perceive what you want to.
  • Selective exposure: you select what you want to expose yourself to based on your beliefs, values, and expectations.
  • For example, you might associate more with people who are also fans of your favorite basketball team, thus limiting your exposure to other stimuli.
  • Selective attention shows up across all ages.

• Consumer Purchasing Behavior

  • Selective exposure consumers select which promotional messages they will expose themselves to.Selective attention consumers select which promotional messages they will pay attention to.Selective comprehension consumer interpret messages in line with their beliefs, attitudes, motives and experiences.Selective retention consumers remember messages that are more meaningful or important to them.The implications of this process help develop an effective promotional strategy, and select which sources of information are more effective for the brand.

• Creating a Media Plan

  • The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget.
  • Advertising media selection is the process of choosing the most cost-effective media for advertising to achieve the required coverage and number of exposures in a target audience.
  • The standard media plan covers four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices; and (d) determining the media budget.
  • For example, in attempting to compare audiences of various media, we find that A C Nielsen measures audiences based on TV viewer reports of the programs watched, while outdoor audience exposure estimates are based on counts of the number of automobile vehicles that pass particular outdoor poster locations.
  • The timing of media refers to the actual placement of advertisements during the time periods that are most appropriate, given the selected media objectives.

• Types of Exchange Exposure: Short-Run, Long-Run, and Translation

  • Foreign currency exposures are categorized as transaction/ short-run exposure, economic/ long-run exposure, and translation exposure.
  • Foreign currency exposures are generally categorized into the following three distinct types: transaction (short-run) exposure, economic (long-run) exposure, and translation exposure.
  • A firm has transaction exposure/ short-term exposure whenever it has contractual cash flows (receivables and payables) whose values are subject to unanticipated changes in exchange rates due to a contract being denominated in a foreign currency.
  • A firm has economic exposure / long-term exposure to the degree that its market value is influenced by unexpected exchange rate fluctuations.
  • Economic exposure can affect the present value of future cash flows.

• Exposure Types

  • We define these gains or losses as transaction exposure, economic exposure, translation exposure, and tax exposure.
  • Firms are subjected to currency risk, called exposure.
  • We explain each exposure in detail.
  • We also call it operating exposure, competitive exposure, or strategic exposure.
  • Translation exposure, referred to as accounting exposure, is fluctuations in currency exchange rates affect a firm's consolidated statements.

• Biological Control of Microbes

  • A number of factors affect selection of the best agent for any given situation - Antimicrobial agents must be selected with specific organisms and environmental conditions in mind.
  • Additional variables to consider in the selection of an antimicrobial agent include pH, solubility, toxicity, organic material present, and cost.
  • Once an agent has been selected, it is important to evaluate it's effectiveness.
  • In evaluating the effectiveness of antimicrobial agents, the concentration, length of contact, and whether it is lethal (-cidal) or inhibiting (-static) at that concentration of exposure are the important criteria.

• Gene-Environment Correlations: Nature or Nurture?

  • Genetic expression can be influenced by various social factors, as well as environmental factors, from light and temperature to exposure to chemicals.
  • Environmental elements like light and temperature have been shown to induce certain changes in genetic expression; additionally, exposure to drugs and chemicals can significantly affect how genes are expressed.
  • People often inherit sensitivity to the effects of various environmental risk factors, and different individuals may be differently affected by exposure to the same environment in medically significant ways.
  • For example, sunlight exposure has a much stronger influence on skin cancer risk in fair-skinned humans than in individuals with an inherited tendency for darker skin.
  • In active gene-environment correlation, the person's genetic makeup may lead them to select particular environments.

• Asthma

  • For example, increased exposure to indoor allergens in infancy and early childhood has been analyzed as a primary cause of the rise in asthma.
  • However, studies also showed that the effects of exposure to cat and dog allergens worked in the converse fashion; exposure during the first year of life was found to reduce the risk of allergic sensitization and of developing asthma later in life.
  • For example, recent studies show a direct relationship between increased exposure to air pollutants and incidence of childhood asthma.
  • The most common triggers include allergens, smoke (tobacco and other), air pollution, non selective beta-blockers, and sulfite-containing foods.

• Acute Radiation Damage

  • Acute radiation syndrome or damage describes health effects present within 24 hours of exposure to high amounts of ionizing radiation.
  • The onset and type of symptoms depends on the radiation exposure.
  • Radiation exposure can also increase the probability of developing some other diseases, mainly different types of cancers.
  • Classically, acute radiation syndrome is divided into three main presentations: hematopoietic (affecting the bone marrow), gastrointestinal (following radiation exposure to the stomach and intestines), and neurological/vascular (after exposure to the brain).
  • The best prevention for radiation sickness is to minimize the exposure dose or to reduce the dose rate.