Selective attention consumers

Examples of Selective attention consumers in the following topics:

• Consumer Purchasing Behavior

  • Consumer behaviour is the study of when, why, how, and where people do or do not buy a product.
  • Consumer behaviour is the study of when, why, how, and where people do or do not buy a product.
  • Research has shown that consumer behavior is difficult to predict, even for experts in the field.
  • Selective exposure consumers select which promotional messages they will expose themselves to.Selective attention consumers select which promotional messages they will pay attention to.Selective comprehension consumer interpret messages in line with their beliefs, attitudes, motives and experiences.Selective retention consumers remember messages that are more meaningful or important to them.The implications of this process help develop an effective promotional strategy, and select which sources of information are more effective for the brand.
  • The marketing organization must facilitate the consumer to act on their purchase intention.

• Sales Presentation

  • Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or services.
  • A method is usually selected depending on the attention span available from the prospective client.
  • In case of consumer categories who have less attention span, the first method of attention-grabbing is usually a question or statement that might surprise or shock the listener.
  • Normally ladies with children, shopkeepers, and people in a hurry give less attention.
  • Sellers of low-value, fast-moving consumer goods are usually known to deploy the first method.

• Selection

  • Emotional drives can also influence the selective attention humans pay to stimuli.
  • Selective exposure: you select what you want to expose yourself to based on your beliefs, values, and expectations.
  • Selective attention shows up across all ages.
  • Some examples of messages that catch people’s attention include personal names and taboo words.
  • More than half the brain is devoted to processing sensory information, and the brain itself consumes roughly one-fourth of one's metabolic resources, so the senses must provide exceptional benefits to fitness.

• Expect Selective Exposure

  • This theory has been explored using the cognitive dissonance theory, which suggests information consumers strive for results of cognitive equilibrium.
  • Selective exposure can interfere or prevent the gathering of new information.
  • Selective exposure is prevalent in both groups of people and individually.
  • Those who find new information often draw their attention to areas where they hold some personal attachment.
  • Thus, information that supports the expectations or beliefs held by the person draw greater attention, in keeping with selective exposure theory.

• Customer Wants and Needs

  • Consumer wants and needs should drive marketing decisions, and no strategy should be pursued until it passes the test of consumer research.
  • For example, food is considered a consumer need.
  • The criteria used in the evaluation of alternatives vary from consumer to consumer.
  • The search for alternatives is influenced by such factors as time and money costs, how much information the consumer already has, the amount of the perceived risk if a wrong selection is made, and the consumer's disposition toward particular choices.
  • Companies should pay attention to the extent to which what customers say they want does not match their purchasing decisions.

• Contests and Sweepstakes

  • Consumers tend to like sales promotions because they get something for "free. " If you as a marketer really want to get their attention, however, give a select few of them the chance to receive something with a high value.
  • The winner is selected based on who performs the best or provides the most correct answers.
  • Marketers have a lot to gain from giving away valuable prizes to consumers.
  • Draw traffic to their website or store -- Some consumers may never have heard of your company before.
  • So contests and sweepstakes offer these companies an opportunity to build brand awareness with such consumers.

• Rebates

  • Rebates allow companies to "price protect" certain product lines by being selective in which models or brands to be discounted.
  • New companies that want to break into a market can offer substantial rebate savings on their new product as a means of capturing a customer's attention.
  • Zeus Kerravala, vice president at the Yankee Group, has said "For companies that haven't been in a particular market, the rebate that essentially refunds the customer's money is a great way to get people to pay attention to them.
  • This is especially true in consumer electronics, where brand name does matter.
  • According to 2011 research, 47% of consumers submitted a rebate within the past 12 months; whereas similar research conducted in 2009 showed that only 37% of consumers had submitted a rebate in the preceding year.

• Selecting Marketing Channels

  • Once the specific channel tasks have been determined, the evaluation and selection process can begin.
  • For example, a perishable item must get to the consumer on a timely basis, therefore the marketing channels would have be as short and direct as possible.
  • Regardless of the channel framework selected, channels usually perform better if someone is in charge, providing some level of leadership.
  • First, if we look at the early years of marketing, i.e. pre-1920, the role of the wholesaler (to bring the producer and consumer together) was most vital.
  • The retailer should lead when product development and demand stimulation are relatively unimportant and when personal attention to the customer is important.

• Understanding Copywriting + The Elements of Copy

  • Grab the attention of the target consumer by appealing to self-interest
  • Some headlines are great attention getters.
  • How does the sub headline you wrote combine with the headline to impress the consumer and get their attention?
  • By addressing a potentially embarrassing but very real part of the human experience, they caught the attention of consumers with humor.
  • Keep reviewing the list until you have selected 5-10 words or phrases that feel like they have potential.

• Defining Consumers

  • A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
  • It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
  • In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
  • It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
  • Marketers are paying close attention to consumer behavior or how potential buyers act when purchasing goods or services for personal consumption.