salience

Examples of salience in the following topics:

• Agenda-Setting Theory

  • Agenda-setting theory describes the "ability [of the news media] to influence the salience of topics on the public agenda. " That is, if a news item is covered frequently, the audience will regard the issue as more important .
  • By comparing the salience of issues in news content with the public's perceptions of the most important election issue, McCombs and Shaw determined the degree to which the media sways public opinion.
  • Agenda-setting is the media's ability to transfer salience issues through their new agenda.
  • This way, the public agenda can form an understanding of the salience issues.

• Attempts to Improve Voter Turnout

  • The salience of an election, the effect that a vote will have on policy, and its proportionality, how closely the result reflects the will of the people, are two structural factors that also are likely to have important effects on turnout.
  • He presents Switzerland as an example of a nation with low salience.

• Social Cognition

  • Two cognitive processes that increase the accessibility of schemas are salience and priming.
  • In social cognition, salience is the degree to which a particular social object stands out relative to other social objects in a situation.
  • The higher the salience of an object, the more likely that schemas for that object will be made accessible.

• Reticular Formation

  • The reticular formation assists in regulation of the sleep cycle and detecting sensory salience.

• Issue Voting

  • Similarly, issue salience is when people vote on the basis of how relevant an issue is to their lives.

• Instructional Design for Attitude Change

  • If a given topic is of low salience or high complexity, message acceptance and attitude formation is often guided by a heuristic, most commonly source credibility.

• Theories of Gender Differences

  • They explained their findings by discussing the salience of attractiveness for females, a characteristic learned through socialization: Attractiveness is a more important component of femininities.

• Memory Distortions and Biases