push strategy

(noun)

communication demanded by the buyer

Related Terms

Examples of push strategy in the following topics:

  • Push and Pull Strategies

    • Push and pull strategies are promotional strategies used to get the product to its target market.
    • Push and pull strategies are promotional strategies used to get the product to its target market.
    • The different ways a company can use a push strategy to increase awareness of a product include:
    • Push strategies work best for merchants that already have an established relationship with users.
    • Differentiate between push and pull strategies as part of a product's promotional mix

  • Promotional Strategies

    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • Wal-Mart is an example of a company that uses the push vs. pull strategy.
    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • Wal-Mart is an example of a company that uses the push vs. pull strategy.
    • Push strategy In marketing the communication occurs between seller and buyer.

  • Digital Marketing Characteristics

    • Push technologies deliver content as it becomes available and are better targeted to consumer demographics.
    • Push digital marketing occurs when marketers send messages with or without the consent of the recipients.
    • A company may not exclusively use pull or push digital marketing strategies, or they might not use these strategies at all.
    • There are other marketing strategies that may involve a variation of push or pull marketing.
    • For instance, multi-channel communications use push and pull message technologies simultaneously.

  • Digital Marketing

    • Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
    • Push digital marketing involves a marketer sending a message without the consent of the recipients, such as display advertising on websites and news blogs.
    • Email, text messaging, and web feeds can also be classed as push digital marketing when the recipient has not given permission for the marketer to send the marketing message.
    • Push digital marketing technologies are more proper when done with prior permission—a concept called permission marketing.
    • Push and pull message technologies can be used in conjunction with each other.

  • Supply Chain Management

    • Distribution strategy: questions of operating control (centralized, decentralized or shared); delivery scheme (e.g., direct shipment, pool point shipping, or cross docking), DSD (direct store delivery), closed loop shipping; mode of transportation (e.g., motor carrier, including truckload, LTL, or parcel); railroad; intermodal transport, including TOFC (trailer on flatcar), and COFC (container on flatcar); ocean freight; airfreight; replenishment strategy (e.g., pull, push or hybrid); and transportation control (e.g., owner-operated, private carrier, common carrier, contract carrier, or 3PL).
    • These trade offs are key to developing the most efficient and effective Logistics and SCM strategy.

  • Containment to Rollback

    • By attempting to push North Korean forces beyond the 38th parallel, the US pursued a policy of "rollback" rather than containment.
    • While U.S. foreign policy in Europe dictated a strict adherence to the strategy of containment, the UN forces' crossing of the 38th parallel in Korea led some to believe that a strategy of rollback could be successfully utilized in other areas to repel and delegitimize existing Communist regimes.
    • However, this rollback strategy caused the Chinese to intervene and send in large armies.
    • The Chinese troops defeated the U.N. forces, pushing them below the 38th parallel.
    • The Communist forces were pushed back to the original border by 1951.

  • Inadequate or incorrect marketing, cooperation, finance, or HR strategies

    • The first group of flawed growth strategies is marketing strategies.
    • If they already have a dominant position, they could try to push competitors out of the market or prevent them from entering it in the first place.
    • Such a flawed marketing strategy is also a huge hindrance to growth.
    • To finance growth strategies start-ups sometimes borrow long-term debt which is to be paid back with interest from the revenues from implementing the strategy.
    • The fourth group of related business strategies where serious mistakes can be made is Human Resource strategies.

  • Overview of Negotiating Strategies

    • There are multiple negotiation styles and negotiation strategies which can be combined to yield different strategies.
    • The second description is comprised of four parts: strategy, process, tools and tactics.
    • Tactics refers to the strategy being employed.
    • Soft - Soft negotiators don't push or create confrontation, instead utilizing trust in order to maintain strong relationships.
    • Inversely, positive emotions raise confidence and clear the mind, allowing for a clearer cooperative strategy to emerge and take hold.

  • Advertising Strategy v. Creative Strategy

  • The Allied Push to Berlin