puffery

(noun)

A legal term that refers to promotional statements and claims that express subjective rather than objective views, which no "reasonable person" would take literally. An example would be "Red Bull Gives You Wings. "

Related Terms

Examples of puffery in the following topics:

  • Issues in Marketing

    • However the law permits puffery (a legal term).
    • The difference between mere puffery and fraud is a slippery slope.

  • Focus of an Advertisement

    • They are not just words, product puffery, or window dressing.