Examples of product repositioning in the following topics:
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- Repositioning involves changing the identity of a product relative to competing products.
- Repositioning involves changing the identity of a product relative to competing products.
- Many famous companies have saved failing products by repositioning them in the market.
- An organization can reposition a product line, a brand, or an entire company.
- The complete dedication of stakeholders and the creation of a product that is in demand can help companies survive a repositioning strategy.
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- Marketers must often make product adjustments in order to keep the product competitive and continue to provide satisfaction to the buyer.
- The VW Beetle is an example of a product that has been adjusted and repositioned over the years in response to changes in technology, costs, and customer preferences.
- A key question the marketer must answer before modifying the product is: "What particular attributes of the product and competing products are perceived as most important by the consumer?
- Product repositioning involves changing the market's perceptions of a product or brand so that it can compete more effectively in its present market or in other market segments.
- A product line extension is the use of an established product's brand name for a new item in the same product category.
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- The stages through which individual products develop over time is called commonly known as the "Product Life Cycle".
- Products typically go through four stages:
- The product is promoted to create awareness and develop a market for the product.
- Product features may be enhanced to differentiate the product from that of competitors.
- By imaginatively repositioning their products, companies can change how customers mentally categorize them.
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- Other considerations regarding market attractiveness include what if any opportunities there are to differentiate products and services, demand variability, segmentation, distribution structure, and technology development.
- It is also a good way to assess how a company is doing in a specific market and if repositioning may be necessary to revive a faltering product line, brand, or organization.
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- Similarly, a business can make its products (or production processes) slightly less harmful to the environment, yet still boast in its advertising that it's ‘greener'.
- Under attack for reaping windfall profits from soaring fuel prices, many oil companies are trying to reposition themselves as part of the solution to the world's energy problems rather than the chief cause.
- Astonishingly, only one product turned out to be truly green – a paper product from Canada.
- Not revealing hidden trade-offs. 57% of the misleading claims made by manufacturers involved suggesting that the entire product was green when, in fact, the green aspect being promoted represented only a part of the product.
- Promoting the green side of hazardous products.
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- Quality in production, better service, creativity in advertising, or some other element of the marketing mix are used to attract customers who are interested in products in a particular price category.
- If this artisan attempts to compete with mass producers on price, higher production costs will make the business unprofitable.
- Consumer Reports and other similar publications make objective product comparisons much simpler for the consumer.
- The key is to prove to customers that your product justifies a premium price.
- A retailer such as K-mart, known as a discount chain, found it impossible to reposition itself as a provider of designer women's clothes .
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- However, altered gene orientation can result in functional changes because regulators of gene expression could be moved out of position with respect to their targets, causing aberrant levels of gene products.
- Perhaps the chromosome 18 inversion in an ancestral human repositioned specific genes and reset their expression levels in a useful way.
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- However, he notices that she is still gripping her racquet the same way she hits her backhand, so he goes over to her and shows her how to reposition her hand to hit a proper forehand, stressing that she should keep her index finger parallel to the racquet.
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- The explanation for this curious repositioning of the substituent group lies in a different two-step mechanism we can refer to as an elimination-addition process.
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- With the phosphate group removed and potassium ions attached, the carrier protein repositions itself towards the interior of the cell.