product line depth
(noun)
Product line depth refers to the number of products in a company's specific product line.
Examples of product line depth in the following topics:
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Product Line Depth
- Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line.
- A product line can contain one product or hundreds.
- The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth) .
- Soft drink companies tend to produce many variations of a similar product, thereby filling out their product line.
- Describe the different tactics for implementing full-line and limited-line product strategies
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The Marketing Mix
- Marketing local and seasonal products (e.g. vegetables from regional farms is more easy to be marketed "green" than imported products).
- Intangible products are service-based like products in the tourism industry, the hotel industry and the financial industry.
- The marketer must also consider the product mix.
- Marketers can expand the current product mix by increasing a certain product line's depth or by increasing the number of product lines.
- Marketers should consider how to position the product, how to exploit the brand, how to exploit the company's resources, and how to configure the product mix so that each product complements others.
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Product Line Breadth
- What products will be offered (i.e., the breadth and depth of the product line)?
- The product mix (sometimes called "product assortment") is made up of both product lines and individual products.
- An individual product is a particular product within a product line.
- The other three are the length, the depth, and the consistency.
- Describe the relationship between product line breadth and the product marketing mix
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Product Line
- Product lining is the marketing strategy of offering several related products for sale as individual units.
- A product line can comprise related products of various sizes, types, colors, qualities, or prices.
- Line depth refers to the number of subcategories a category has.
- Line consistency refers to how closely related the products that make up the line are.
- The total number of products sold in all lines is referred to as length of product mix.
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Perceiving Depth, Distance, and Size
- Perception of depth, size, and distance is achieved using both monocular and binocular cues.
- Depth perception, size, and distance are ascertained through both monocular (one eye) and binocular (two eyes) cues.
- Monocular vision is poor at determining depth.
- When the input from both eyes is compared, stereopsis, or the impression of depth, occurs.
- When an object moves toward an observer, the retinal projection of the object expands over a period of time, which leads to the perception of movement in a line toward the observer.
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Product, Placement, Promotion, and Price
- The marketer must also consider the product mix, which includes factors such as product depth and breadth.
- Product depth refers to the number of sub-categories of products a company offers under its broad spectrum category.
- It's product depth includes sub-categories such as passenger vehicles, commercial vehicles, transport vehicles, et cetera.
- This broad spectrum category is also known as a product line.
- Product breadth, on the other hand, refers to the number of product lines a company offers.
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Matrix Structure
- Common organizational perspectives include function and product, function and region, or region and product.
- In an organization grouped by function and product, for example, each product line will have management that corresponds to each function.
- Matrix structures also allow for specialization that can both increase depth of knowledge and assign individuals according to project needs.
- Product lines are managed horizontally and functions are managed vertically.
- This means that each function—e.g., research, production, sales, and finance—has separate internal divisions for each product.
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Contour Line
- A contour line presents as a clean, connected line with no shading and emphasizes the open 'shell' of the visual subject.
- The contour line is the simplest of the varieties of line.
- A plain contour line presents as a clean, connected line with no shading and emphasizes an open 'shell' of the visual subject.
- While contour lines create a path around the edge of a shape, cross contour lines follow paths across a shape to delineate differences in surface features.
- However, because contour can convey a three-dimensional perspective, length and width as well as thickness and depth are important; not all contours exist along the outlines of a subject.
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Productivity Gains from Technology
- Productivity improving technologies date back to antiquity, and have accelerated greatly of late.
- The Spinning Jenny and Spinning Mule greatly increased the productivity of thread manufacturing compared to the spinning wheel.
- Technologies that improve productivity date back to antiquity, with rather slow progress until the late Middle Ages.
- It contained many articles on science and was the first general encyclopedia to provide in depth coverage on the mechanical arts, but far more celebrated for its presentation of thoughts of the Enlightenment.
- Work practices and processes: the American system of manufacturing, Taylorism (scientific management), mass production, assembly line, and modern business enterprise;
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Using the Dictionary and Thesaurus Effectively
- A thesaurus can add some color and depth to a piece that may otherwise seem repetitive and mundane.
- Our sales team is constantly trying to locate new markets for our various product lines.
- Our sales team is constantly driving to locate new markets for our various product lines.