Primary Research

Examples of Primary Research in the following topics:

• Primary Market Research

  • Primary research consists of the collection of original primary data.
  • Primary research consists of the collection of original primary data.
  • The term primary research is widely used in academic research, market research and competitive intelligence.
  • There are advantages and disadvantages to primary research.
  • All research, whether primary or secondary, depends eventually on the collection of primary research data.

• Primary and Secondary Research

• Competitive Intelligence

  • Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.
  • An example of competitive intelligence is when a food and beverage company conducts primary research to find out about the latest trends in the beverage industry of a foreign country.
  • Although the Internet is a first stop in information gathering, CI typically entails spending more time and effort gathering information by means of primary research, such as speaking with one's own employees, customers, suppliers, or outside industry experts.
  • Primary research – This process involves the use of a human network to access meaningful intelligence.
  • Secondary research – This process involves the use of secondary research sources, such as by gathering published information.

• Researching Consumer Markets

  • An example of the government researching consumer markets is the US Census.
  • Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising.
  • There are two main sources of data - primary and secondary.
  • Primary research is conducted from scratch.
  • Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.

• Collecting Data

  • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.
  • Systematic planning is required at all stages of the marketing research process, especially in the data collection step.
  • Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses.
  • While research is always influenced by the researcher's philosophy, it should be free from the personal or political biases of the researcher or the management.
  • Construct the rationale of field work or data collection from a marketing research process perspective

• Documents

  • Documentary research involves examining texts and documents as evidence of human behavior.
  • It is possible to do sociological research without directly involving humans at all.
  • One such method is documentary research.
  • In documentary research, all information is collected from texts and documents.
  • The material used can be categorized as primary sources, which are original materials that are not created after the fact with the benefit of hindsight, and secondary sources that cite, comment, or build upon primary sources.

• Step 2: Researching

  • The primary thing to keep in mind during the research phase is that you're seeking primarily to inform your own thinking on the topic.
  • When you write expository essays, you hear a lot about primary and secondary research.
  • Secondary sources may quote primary sources to support a point or draw conclusions from examining many primary sources.
  • With all the cautions about not using the Internet for research, if we keep in mind that we're after primary sources, we needn't be afraid of using a search engine to begin our investigation.
  • The reason some people dread research is that they feel overwhelmed.

• Scholarly Sources

  • When constructing your research paper, it is important to include reliable sources in your research.
  • Academic research papers are typically based on scholarly sources and primary sources.
  • If you conduct your own field research, such as surveys, interviews, or experiments, your results would also be considered a primary source.
  • Primary sources are valuable because they provide the researcher with the information closest to the time period or topic at hand.
  • Science: You may include findings from a scientific research study as a primary source, and you may include an article from a medical journal as a secondary source.

• Use of Existing Sources

  • Studying existing sources collected by other researchers is an essential part of research in the social sciences.
  • But even gathering primary historical documents for each of the three countries would have been a daunting task.
  • Common sources differ from primary data.
  • Primary data, by contrast, are collected by the investigator conducting the research.
  • The primary reason is that secondary data analysis saves time that would otherwise be spent collecting data.

• The Imperfect Historical Record

  • Primary sources are distinguished from secondary sources, which cite, comment on, or build upon primary sources.
  • For example, a memoir would be considered a primary source in research concerning its author or about his or her friends characterized within it, but the same memoir would be a secondary source if it were used to examine the culture in which its author lived.
  • History as an academic discipline is based on primary sources, as evaluated by the community of scholars for whom primary sources are absolutely fundamental to reconstructing the past.
  • In practice however, some sources have been destroyed, while others are not available for research.
  • Historical method comprises the techniques and guidelines by which historians use primary sources and other evidence (including the evidence of archaeology) to research and write historical accounts of the past.