price discrimination
Marketing
Economics
(noun)
The practice of selling identical goods or services at different prices from the same provider.
Examples of price discrimination in the following topics:
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Analysis of Price Discrimination
- In commerce there are three types of price discrimination that exist.
- Price discrimination is a driving force in commerce.
- By using price discrimination, the seller makes more revenue, even off of the price sensitive consumers.
- Premium pricing: uses price discrimination to price products higher than the marginal cost of production.
- Gender based prices: uses price discrimination based on gender.
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Examples of Price Discrimination
- Price discrimination occurs when identical goods or services are sold at different prices from the same provider.
- There are three types of price discrimination:
- Methods of price discrimination include:
- For example, a Ladies Night at a bar is a form of price discrimination.
- These graphs show multiple market price discrimination.
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Price Discrimination
- Price discrimination is the sale of identical goods or services at different prices from the same provider.
- Price discrimination also occurs when the same price is charged for goods with different supply costs.
- Although price discrimination is the producer's or seller's legal attempt to charge varying prices for the same product based on consumer demand, price discrimination can be illegal in some cases.
- Price discrimination in intellectual property is also enforced by law and by technology.
- Construct the concept of price discrimination relative to legal concerns in pricing
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Elasticity Conditions for Price Discrimination
- In pure price discrimination, the seller will charge the buyer the absolute maximum price that he is willing to pay.
- An example of price discrimination would be the cost of movie tickets.
- Industries use price discrimination as a way to increase revenue.
- The pharmaceutical industry experiences international price discrimination.
- Academic textbooks are another industry known for price discrimination.
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Demand-Based Pricing
- These include: price skimming, price discrimination, psychological pricing, bundle pricing, penetration pricing, and value-based pricing.
- Price discrimination exists when sales of identical goods or services are transacted at different prices from the same provider.
- Price discrimination also occurs when the same price is charged to customers that have different supply costs.
- Price discrimination requires market segmentation and some means to discourage discount customers from becoming resellers and, by extension, competitors.
- By definition, long term prices based on value-based pricing are always higher or equal to the prices derived from cost-based pricing.
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Differential
- Differential pricing exists when sales of identical goods or services are transacted at different prices from the same provider.
- Price differentiation, or price discrimination, exists when sales of identical goods or services are transacted at different prices from the same provider.
- This usually entails using one or more means of preventing any resale: keeping the different price groups separate, making price comparisons difficult, or restricting pricing information.
- Some economists have argued that this is a form of price discrimination exercised by providing a means for consumers to reveal their willingness to pay.
- For example, airlines routinely engage in price differentiation by charging high prices for customers with relatively inelastic demand (business travelers) and discount prices for tourists who have relatively elastic demand .
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Demand-Based Pricing
- Yield management can result in price discrimination.
- These include: price skimming, price discrimination and yield management, price points, psychological pricing, bundle pricing, penetration pricing, price lining, value-based pricing, geo and premium pricing.
- It is a temporal version of price discrimination/yield management.
- Price discrimination or price differentiation exists when sales of identical goods or services are transacted at different prices from the same provider.
- This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
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Defining Monopoly
- Price maker: the monopoly decides the price of the good or product being sold.
- The price is set by determining the quantity in order to demand the price desired by the firm (maximizes revenue).
- Price discrimination: in a monopoly the firm can change the price and quantity of the good or service.
- If the price is high, the firm will sell a reduced quantity in an elastic market.
- The graph shows a monopoly and the price (P) and change in price (P reg) as well as the output (Q) and output change (Q reg).
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Yield Management Systems
- Yield management systems give managers optimal control of inventory to sell it to the right customer at the right time for the right price.
- This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
- The models attempt to forecast the total demand for all products or services they provide, by market segment and price point.
- Optimization can help the firm adjust prices and allocate capacity among market segments to maximize expected revenues.
- Firms faced with a lack of pricing power sometimes turn to yield management as a last resort.
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Discrimination Against Individuals
- Controversial attempts have been made to redress negative effects of discrimination.
- Unfair discrimination usually follows the gender stereotypes held by a society.
- Reverse discrimination is a term referring to discrimination against members of a dominant or majority group, including the city or state, or in favor of members of a minority or historically disadvantaged group.
- Reverse discrimination may also be used to highlight the discrimination inherent in affirmative action programs.
- Give an example of discrimination and reverse discrimination using examples of religious, gender, or racial prejudice