Placement

(noun)

The process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.

Related Terms

Examples of Placement in the following topics:

  • Changes in Placement

    • The global marketing mix comprises four main elements: product, price, placement and promotion.
    • Although product development, promotional tactics and pricing mechanisms are the most visible during the marketing process, placement is just as important in determining how the product is distributed.
    • Regardless of its size or visibility, a global brand must adjust its country strategies to take into account placement and distribution in the marketing mix.
    • Moreover, placement decisions must also consider the product's positioning in the marketplace.
    • Examine the rationale behind product placement from a global marketing perspective

  • Agency

    • A private firm might also hire an investment bank as a placement agent.
    • They hire a placement agent to act as an intermediary between them and investors.
    • Placement agents are most often compensated through fee arrangements based on the amount of money raised and supported by the fund or company they are representing.

  • Global Considerations in Branding and Packaging

    • When branding and packaging for international products, careful consideration must be placed on factors such as language, colors, customs, aesthetics and placement.
    • Placement decisions must also consider the product's position in the market place.
    • Discuss how language, colors, customs, aesthetics, and placement affect global branding and packaging in products

  • Organic Isomers

    • The three-dimensional placement of atoms and chemical bonds within organic molecules is central to understanding their chemistry.
    • Molecules that share the same chemical formula but differ in the placement (structure) of their atoms and/or chemical bonds are known as isomers.
    • Structural isomers (such as butane and isobutane ) differ in the placement of their covalent bonds.
    • Geometric isomers, on the other hand, have similar placements of their covalent bonds but differ in how these bonds are made to the surrounding atoms, especially in carbon-to-carbon double bonds.

  • Benefits

    • Reading Recovery significantly reduces the number of referrals and placements to special education (O'Conner & Simic, 2002).

  • Making Appropriate Changes to Product, Placement, Promotion, and Pricing

    • Today, the marketing mix--product, placement, promotion and pricing--must take into account both online and offline buyers; traditional media, and digital media.
    • Placement or distribution moves products from the producer to the consumer.

  • Product, Placement, Promotion, and Price

    • Product, placement, promotion, and price are four elements of the marketing mix crucial to determining a brand's unique selling proposition.
    • Product, placement, promotion and price are the four elements of the marketing mix.
    • Product distribution (or placement) is the process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.

  • Teaching AP Classes

    • The Advanced Placement Program is an extensive program that offers high school students the chance to participate in college level classes.
    • If you like the idea of teaching college classes for high school students, than teaching Advance Placement (AP) classes might just be for you.
    • Critics of the Advanced Placement Program charge that courses and exams focus on breadth of content coverage instead of depth.
    • American colleges often grant placement and course credit to students who obtain high scores above a certain number on the examinations.
    • In 2006, over one million students took over two million Advanced Placement examinations.

  • Types of Stock Market Transactions

    • Types of stock market transactions include IPO, secondary market offerings, secondary markets, private placement, and stock repurchase.
    • Private placement (or non-public offering) is a funding round of securities which are sold not through a public offering, but rather through a private offering, mostly to a small number of chosen investors.
    • "Private placement" usually refers to the non-public offering of shares in a public company (since, of course, any offering of shares in a private company is and can only be a private offering).

  • Balance

    • Compositional balance refers to the placement of the artistic elements in relation to each other within a work of art.
    • Compositional balance refers to the placement of the elements of art (color, form, line, shape, space, texture, and value) in relation to each other.