Philip Kotler

(noun)

An American academic focused on marketing. The author of Marketing Management, among dozens of other textbooks and books, and the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Related Terms

Examples of Philip Kotler in the following topics:

  • Purchase

    • According to Philip Kotler, Keller, Koshy and Jha (2009), the final purchase decision, can be disrupted by two factors:

  • Standardization and customization

    • Kotler notes that one study found that 80 per cent of US exports required one or more adaptations.
    • (Philip Kotler, "Global Standardization-Courting Danger," Journal of Consumer Marketing, Vol. 3, No.2, Spring, 1986, pp. 13-20. ) Kotler suggests that all eleven factors should be evaluated before standardization is considered.

  • Marketing Information Systems

    • American academic Philip Kotler has defined it more broadly as "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. " Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.

  • Consumer marketing models

    • According to Philip Kotler, the product model is a management orientation that assumes that if a quality product is produced, and offered to consumers at a price they find to be acceptable, the company will be successful in the market place.

  • Brand Loyalty

    • Philip Kotler defines four customer-types that exhibit similar patterns of behavior:

  • Chapter Summary

  • The Rise of the Macedon

    • Philip II’s conquests during the Third Sacred War cemented his power as well as the influence of Macedon throughout the Hellenic world.
    • Macedon’s rise is largely attributable to the policies during Philip II’s rule.
    • In 358 BCE, Philip marched against the Illyrians, establishing his authority inland as far as Lake Ohrid.
    • Instead, Philip focused on subjugating the Balkan hill-country in the west and north, and attacking Greek coastal cities, many of which Philip maintained friendly relations with until he had conquered their surrounding territories.
    • In 337 BCE, Philip created and led the League of Corinth.

  • Philip II and the Spanish Armada

    • Philip was married four times and had children with three of his wives.
    • Philip's first wife was his first cousin, Maria Manuela, Princess of Portugal.
    • Philip's fourth and final wife was his niece, Anna of Austria.
    • During Philip's reign there were five separate state bankruptcies.
    • Describe Philip II's convictions and how he attempted to carry them out

  • King Philip's War

    • King Philip's War was fought between the Wampanoag tribe of New England and the English colonists and their Native American allies.
    • King Philip's allies began to desert him.
    • By early July, over 400 had surrendered to the colonists, and Philip took refuge in the Assowamset Swamp, below Providence, close to where the war had started.
    • Before King Philip's War, they had mostly been ignored as uninteresting and poor English outposts.
    • King Philip, also known as Metacom, led the Wampanoag Indians in King Philip's War.

  • Global Marketing Standardization

    • According to Kotler, one study found that 80 per cent of US exports require one or more adaptations.
    • Kotler suggests that all eleven factors should be evaluated before standardization is considered.