Perception Process

Examples of Perception Process in the following topics:

• Introducing the Perception Process

  • Perception is the set of unconscious processes we undergo to make sense of the stimuli and sensations we encounter.
  • Perception refers to the set of processes we use to make sense of all the stimuli you  encounter every second, from the glow of the computer screen in front of you to the smell of the room to the itch on your ankle.
  • All stages of the perception process often happen unconsciously and in less than a second.
  • An unconscious process is simply one that happens without awareness or intention.
  • An ambiguous stimulus may be translated into multiple percepts, experienced randomly, one at a time, in what is called "multistable perception."

• Consumer Perception of Communication

  • Organizations must keep in mind both the internal and external factors that influence audience perception during the communications process.
  • The internal psychological process that is associated with this information search is perception.
  • Perception is defined as "the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world. " During the perception process, consumers enter different stages where they choose which promotional messages they will expose themselves to.
  • Organizations can source information from this perception process, using these data to develop an effective promotional strategy.
  • Explain why managing consumer perception is integral to successful marketing communications

• Perception

  • Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning.
  • Perception can have various meanings but in marketing, it is often described as a process by which a consumer identifies, organizes, and interprets information to create meaning .
  • Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.
  • Selective Perception is the process by which individuals perceive what they want to in media messages and disregard the rest.
  • Describe the characteristics of perception as a part of the consumer buying decision process

• The Communication Process

  • Organizations must keep in mind the internal and external factors that influence audience perception during the communications process.
  • Thus, we input and perceive advertising messages – a television commercial or a salesperson's pitch – using this process of perception.
  • Some people may process the humor in a company advertisement more quickly than others due to factors such as age or culture.
  • As a result, where and when consumers interact with company advertisements and promotional tools will also affect their perception of the brand.
  • The communications process involves two or more persons exchanging words or symbols.

• The Perceptual Process

  • The perceptual process is the sequence of psychological steps that a person uses to organize and interpret information from the outside world.
  • Therefore, when people react differently in a situation, part of their behavior can be explained by examining their perceptual process, and how their perceptions are leading to their responses.
  • Motion - A moving perception is more likely to be selected.
  • Each of these factors influence how the person perceives their environment, so responses to their environment can be understood by taking the perceptual process into account.
  • Outline the internal and external factors that influence the perceptual selection process

• Sensation to Perception

  • Sensation and perception are two distinct stages of processing during human sensing.
  • Perception refers to the mental processes that are reflected in statements like "I see a blue wall" that represent understanding of the real-world causes of sensory input.
  • However, perception is not the passive receipt of these signals, but is a process of organization, identification, and interpretation.
  • The process of perceiving speech begins at the level of the sound within the auditory signal and the process of audition.
  • After processing the initial auditory signal, speech sounds are further processed to extract acoustic cues and phonetic information.

• Social Perception

  • Social perception is a kind of perception that allows one to understand other people, social cues, and non-verbal cues in their environment.
  • This type of perception is processed through social cognition, or a thought process used to understand and interpret social interactions.
  • Social perception refers to the first stages in which people process information in order to determine another individual or group of individual's mind-set and intentions.
  • While the most simplistic view of social perceptions involves one individual's perception of another, it can also refer to an individual's perception of a group, a group's perception of an individual, or a group's perception of another group.
  • Describe how perception is linked to the process of social cognition.

• Perceiving Motion

  • Motion perception is the process of inferring the speed and direction of elements in a scene based on visual input.
  • Monocular vision, or vision from one eye, can detect nearby motion; however, this type of vision is poor at depth perception.
  • Motion perception happens in two ways that are generally referred to as first-order motion perception and second-order motion perception.
  • However, this type of motion perception is limited.
  • Due to first-order motion perception, the luminous impulses are seen as a continual movement.

• Unconscious Perception and Influences on Behavior

  • Our brains take in more information than we are consciously aware of, which influence our perceptions and behaviors.
  • Perception is the process by which the mind selects, organizes, and interprets sensations.
  • The brain has a limited capacity to recognize and process information.
  • Therefore, much of our perception is based on unconscious processes.
  • A hypnotic trance state is an example of unconscious perception influencing behavior.

• Perceiving Depth, Distance, and Size

  • Perception of depth, size, and distance is achieved using both monocular and binocular cues.
  • In reality, perception and vision are far more complicated than that.
  • Approximately one-third of the cerebral cortex plays a role in processing visual stimuli.
  • Depth perception, size, and distance are ascertained through both monocular (one eye) and binocular (two eyes) cues.
  • The Ebbinghaus illusion illustrates how the perception of size is altered by the relative sizes of other objects.