Passive Advertising

Examples of Passive Advertising in the following topics:

• Corporate Advertising

  • Advertising designed to win an audience over to a specific point of view is called institutional or corporate advertising.
  • Such advertising is called institutional or corporate advertising.
  • If an attempt to sell a product creeps into institutional advertising, it does so in a passive voice.
  • It is passive advertising that guides with an implied called to action that is subtle, unconventional, and never clearly stated, but the desired results is always the same; to get someone to take action or pay attention to something that is advantageous to the corporation or institution.
  • Advocacy advertising is related to institutional advertising.

• Advertising

  • Advertising generates feedback that is analyzed and measured.
  • Current technology is forcing advertisers to move away from antiquated structure and practices.
  • No longer is a product limited by the scope and time-frame of a conventional advertising campaign.
  • The once passive consumer has become a part of the process; an active advertising channel who impacts brands and how a product is perceived.
  • The key to successful advertising is to sell benefits, not features.

• Marketing Changes Due to Involvement

  • Print advertising is considered high-involvement because newspapers and magazines provide information that can be processed clearly and can help shape attitudes and influence decisions.
  • Television advertising is considered low-involvement because it presents information that is considered passive.

• Avoiding Passive Voice

  • A way to focus your sentences on action and actors is to use the active voice rather than the passive voice.
  • For example, "the changes were recommended by the consultant" is an example of the passive voice.
  • Research shows that readers comprehend active sentences more rapidly than passive ones.
  • In the passive voice, a sentence can describe an action without telling who did it.
  • Using the passive voice in your writing can obscure the meaning of your message.

• Passive Immunization

  • Passive immunization can be exogenously administered (artificial) or transferred from mother to fetus (natural).
  • There are two types of passive immunity: artificial and natural .
  • Artificial passive immunity is achieved by infusion of serum or plasma containing high concentrations of antibody.
  • Breast milk also contains antibodies, which means that babies who are breastfed have passive immunity for longer periods of time.
  • Describe how artificial and natural passive immunity function to provide antibody protection against microorganisms

• Social Media

  • All can be woven into a marketing plan rich with sales promotions, public relations outlets, advertising, and other elements of the "promotional mix."
  • In the context of social media, "engagement" means that both customers and stakeholders are participants rather than passive viewers.
  • The Internet has overtaken television as the largest advertising market, as banner and pop-up ads showcase a vast array of products and services.
  • Internet and social media leaks frequently impact traditional advertising as ads often appear online earlier than they are scheduled to premiere and go viral.
  • They are seen more quickly and by more users without the time delays of traditional advertising methods.

• Active Voice vs. Passive Voice

  • Instead, passive voice frames the subject as receiving the action.
  • Most sentences can be phrased to be in either active or passive voice.
  • Intransitive verbs can never be used in passive voice.
  • Active voice is generally more direct and neutral than passive voice.
  • Passive: The rent check will be collected on the first of the month.

• Product Advertising

  • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
  • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
  • The types of product advertising that marketers can choose from are:
  • This type of product advertising provides in-depth information of the benefits of using a product or service.
  • The type of product advertising a company chooses depends on where the product is in its life cycle.

• Natural Passive Immunity

  • Naturally acquired passive immunity occurs during pregnancy, when antibodies are passed from the maternal blood into the fetal bloodstream.
  • There are two ways to acquire passive resistance against disease: passive natural and passive artificial.
  • Naturally acquired passive immunity occurs during pregnancy, in which certain antibodies are passed from the maternal blood into the fetal bloodstream in the form of IgG.
  • Passive immunity can also be in the form of IgA and IgG found in human colostrum and milk of babies who are nursed.
  • IgA antibodies are transferred from mother to child in colostrum and milk and confer passive immunity.

• The Passive Voice

  • Verbs can occur in two different voices, active and passive. 
  • Although English teachers discourage the use of the passive in writing, Latin likes it very much and uses it often. 
  • The passive verb endings are similar to the active but with a few important differences. 
  • The passive voice occurs in both indicative and subjunctive but uses the same endings in each.