Organizational communication

Examples of Organizational communication in the following topics:

• Communicating Organizational Culture

  • The role of the manager is essential to the successful communication of a given organizational culture because managers are figureheads and role models for how individuals in the organization should behave.
  • While it is too simplistic to say that culture is a top-down communicative process, there is relevance to the idea that culture generally begins with the founders of the organization and the values they emphasize in the organizational growth and hiring process.
  • Leaders have a number of tools and strategies at their disposal to communicate culture.
  • With many diverse tools for communicating culture comes the challenge of aligning each perspective for consistency of message: for instance, the employee training program must emphasize the same values as the mission statement and must match the executive mandate for organizational structure and design.
  • Recognize the role of management in communicating and teaching organizational culture to employees and subordinates.

• Building Organizational Culture

  • Managers are tasked with both creating and communicating a consistent organizational culture.
  • A strong culture is integral to long-term organizational sustainability and success, and one of management's primary responsibilities is to both define and communicate this sense of shared culture.
  • The process of ingraining culture into an organization is simply one of communicating and integrating a broad cultural framework throughout the organizational process.
  • Determining these factors and communicating them effectively are absolutely critical to successfully instilling organizational culture.
  • Organizational structures: The choice of an organizational structure has enormous cultural implications for openness of communication, organization of resources, and flow of information.

• Using Technology to Communicate

  • Communication technologies support many types of messaging and information sharing in organizations.
  • Alternatively, communication can be intended as reciprocal and interactive.
  • Organizations use communication technology to support and drive their business activities.
  • Some examples of technology used to communicate in business include:
  • The predominance of communication technologies in organizational life means it is vital that employees have the skills to use them.

• The Communication Process

  • Organizations must keep in mind the internal and external factors that influence audience perception during the communications process.
  • Likewise, integrated marketing communications uses this communications process to persuade target audiences to listen and act on marketing messages.
  • Our ability to receive, communicate, and process information from other communicators and outside stimuli enables us to perceive the advertising and promotional messages central to integrated marketing communications.
  • Communication theory points to the fact that each communicator is composed of a series of subsystems.
  • The input subsystem permits the communicator to receive messages and stimulus from external sources as well as from other communicators.

• Downward Communication

  • Examples of downward communication include explaining an organization's mission and strategy or explaining the organizational vision.
  • Whether informative or persuasive, effective downward communication results in the recipients taking action or otherwise behaving in accord with the communicators' expectation.
  • Business communication experts John Anderson and Dale Level identified five benefits of effective downward communication:
  • Ensuring effective downward communication is not necessarily an easy task.
  • Managers need to effectively communicate information to their subordinates; they do this through downward communication.

• Common Targets of Organizational Change

  • When an organization requires changes to address counterproductive aspects of organizational culture, the process can be daunting.
  • Prior to launching a cultural change initiative, a company should carry out a needs assessment to examine the existing organizational culture and operations.
  • Change management processes can benefit from creative marketing to facilitate communication between change audiences and a deep social understanding of leadership styles and group dynamics.
  • To track transformation projects, organizational change management should align group expectations, communicate, integrate teams, and manage and train people.
  • Change management should also make use of performance metrics including financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change in order to design appropriate strategies that make the change in organizational culture as smooth and as efficient as possible.

• What is Organizational Behavior?

  • Organizational behavior is the field of study that investigates how organizational structures affect behavior within organizations.
  • It is an interdisciplinary field that includes sociology, psychology, communication, and management.
  • Organizational behavior complements organizational theory, which focuses on organizational and intra-organizational topics, and complements human-resource studies, which is more focused on everyday business practices.
  • Organizational behavior can play a major role in organizational development, enhancing overall organizational performance, as well as also enhancing individual and group performance, satisfaction, and commitment.
  • Organizational behavior also deals heavily in culture.

• Defining Communication

  • Communication requires a sender, a message, and a recipient, although the receiver may not be present or aware of the sender's intent to communicate at the time of communication.
  • Communication requires that the communicating parties share some area of commonality.
  • Business communication encompasses marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.
  • Business communication takes place within an organization and across organizational boundaries.
  • Many organizations have a communications director who oversees internal communications and crafts messages sent to employees.

• Principles of Organization Design

  • Opening retail stores to sell its products directly to its customers was an integral part of Apple's organizational design.
  • Organization design can be defined as the process of shaping an organization's structure, roles, and responsibilities.
  • In this regard, good organizational design is a prerequisite to effective strategy execution.
  • Organization design planning takes into account organizational behaviors related to communication and the channels of communication, roles and responsibilities, performance expectations, and standard operating procedures that are most appropriate within each operational subsystem.
  • Explain the function of organizational design and how it impacts an organization

• Layers in an Organization: Tall vs Flat Organizations

  • Tall or flat organizational structures have advantages and disadvantages and each type is influenced by both internal and external factors.
  • A tall organization is a more formal bureaucratic or mechanistic organizational structure and management system.
  • The risk in tall structures is that departments can become more compartmentalized which may increase intra-departmental communication at the expense of an inter-departmental flow of information.
  • Organizations that follow this type of structure have wider spans of supervisory control and have more horizontal communication.
  • Internally, the organization as a whole encourages more participation between all levels within the organization, promoting closer working relationships that potentially lead to better communication and creativity.