opinion shopping

Examples of opinion shopping in the following topics:

• Introducing Objections Informally

  • For example, if a writer wants to acknowledge a common concern that raising state sales taxes may hurt commerce, the writer could use a rhetorical question: "Isn't it possible that consumers might shop in neighboring states to avoid our high sales tax?"
  • The writer could also use a conditional statement: "If we raise our sales tax, consumers might respond by shopping in neighboring states with lower taxes."
  • These informal devices can help authors entertain another opinion in a neutral manner.

• Stimulating Demand

  • Patronage motives typically concern the consumer's reasons for shopping at a particular outlet.
  • Lifestyle has been generally defined as the attitudes, interests, and opinions of the potential customer.
  • Such variables as interests in hunting, attitudes toward gender equality, and opinions on the importance of stylish clothing can be used to better understand consumer behavior.

• Opinion Leaders

  • We often look to opinion leaders for help in our consumer decisions.
  • As such, opinion leaders can shape how a product is viewed.
  • Often, an opinion leader is among the first to use a new product or service, and can then pass on his or her opinions of the product to others.
  • Opinion leaders are particularly useful in marketing.
  • In marketing, celebrities are often used as opinion leaders.

• The Importance of Gathering Information

  • However, one person's opinion holds less weight than an opinion that is shared by other experts, supported by evidence, or validated by testimonials.
  • Find evidence, illustrations, anecdotes, testimonials, or expert opinions that support your claims.
  • Compare these two statements—the first is a personal opinion, and the second is an argument supported with evidence.
  • The first statement relies on unfounded opinions, leaving gaping holes in its argument.
  • A parking garage in another city provides "concrete" evidence (pun intended) to support your argument that the structure encourages people to shop downtown.

• Political Leaders and Opinion Makers

  • Typically the opinion leader is held in high esteem by those who accept his or her opinions.
  • Merton distinguishes two types of opinion leadership: monomorphic and polymorphic.
  • Variants of polymorphic opinion leadership include market mavenism, personality strength and generalized opinion leadership.
  • Opinion leaders, such as Stephen Colbert, often shape public opinion.
  • George Clooney is an example of a celebrity opinion leader.

• Customer Feedback

  • Asking consumers directly: This tactic comes across particularly effective during the point-of-purchase at a retail store because consumers are being probed on their experiences while they are shopping.
  • In exchange for their honest opinions and feedback, customers are incentivized for their time.
  • Customer feedback can be gathered via focus group discussions that elicit their opinions and inquire about their experiences.

• Shopping Products

  • In this section, we will differentiate between convenience and shopping goods.
  • Shopping goods do not necessarily have to be distributed widely.
  • Discounting, or promotional price-cutting, is a characteristic of many shopping goods because of retailers' desire to provide attractive shopping values.
  • An example of a shopping good is a car.
  • Discuss the characteristics of shopping products as a specific type of product

• Addressing Market Needs

  • Examples of markets include: Physical retail markets, such as local farmers' markets, shopping centers and shopping malls Non-physical internet markets Ad hoc auction markets Markets for intermediate goods used in production of other goods and servicesLabor markets and international currency and commodity markets Stock markets, for the exchange of shares in corporations Artificial markets created by regulation to exchange rights for derivatives that have been designed to ameliorate externalities, such as pollution permits.
  • It is the systematic gathering and interpretation of information about individuals or organizations through the use of statistical and analytic methods in order to gain insight or support decision making, and includes both social and opinion research.
  • Focus groups, which probe viewers' opinions about a film in small groups prior to release,

• Defining Public Opinion

  • Public opinion or political opinion is the aggregate of individual attitudes or beliefs held by the adult population.
  • Public opinion or Political opinion is the aggregate of individual attitudes or beliefs held by the adult population.
  • Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views.
  • The English term "public opinion" dates back to the eighteenth century and has derived from the French "l'opinion", which was first used in 1588 by Montaigne.
  • So, public opinion polling cannot measure the public.

• Collecting Data

  • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.
  • The Gallup Polls conduct public opinion polls with its results published daily in the form of data driven news.