Normative Social Influence

Examples of Normative Social Influence in the following topics:

• Social Influences and Purchasing

  • These include our need to be right (informational social influence) and our need to be liked (normative social influence).
  • Normative influence is an influence to conform to the positive expectations of others.
  • In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance.
  • Social influence is considered an external influence, in terms of consumer behavior.
  • Compare and contrast informational social influence and normative social influence and how companies take advantage of them through marketing

• The Role of Social Norms in Teams

  • Social norms are shared beliefs about how people should behave that influence team performance.
  • Social norms are sets of shared beliefs about how people should behave.
  • Norms are different from rules.
  • The clearer and more explicit the norms, especially if they are written down, the more effective they are at influencing team members' behavior.
  • Examine the way teams develop and integrate norms, both social and performance based, in the evolution of the team dynamic

• Informal Means of Control

  • Informal social control refers to the reactions of individuals and groups that bring about conformity to norms and laws.
  • Informal social control—the reactions of individuals and groups that bring about conformity to norms and laws—includes peer and community pressure, bystander intervention in a crime, and collective responses such as citizen patrol groups.
  • The influence of the peer group typically peaks during adolescence.
  • However, peer groups generally only affect short-term interests, unlike the long-term influence exerted by the family.
  • Informal social control—the reactions of individuals and groups that bring about conformity to norms and laws—includes peer and community pressure, bystander intervention in a crime, and collective responses such as citizen patrol groups.

• Gender Socialization

  • Gender socialization is the process by which males and females are informed about the norms and behaviors associated with their sex.
  • Socialization is the process of transferring norms, values, beliefs, and behaviors to group members.
  • The most intense period of socialization is during childhood, when adults who are members of a particular cultural group instruct young children on how to behave in order to comply with social norms.
  • Gender fluidity also shows how gender norms are learned and either accepted or rejected by the socialized individual.
  • Explain the influence of socialization on gender roles and their impact

• Values

  • Some examples of values are the concepts of "equal rights for all," "excellence deserves admiration," and "people should be treated with respect and dignity. " Values tend to influence attitudes and behavior.
  • Values are related to the norms of a culture, but they are more global and abstract than norms.
  • Flying the national flag on a holiday is a norm, but it reflects the value of patriotism.
  • Members of the punk movement refused to conform to some of the normative values prevalent in Western culture.
  • Punk social groups are often considered marginal and are excluded from certain mainstream social spaces.

• Norms

  • Social norms are the explicit or implicit rules specifying what behaviors are acceptable within a society or group.
  • Social norms are neither static nor universal; they change with respect to time and vary with respect to culture, social classes, and social groups.
  • Deference to social norms maintains one's acceptance and popularity within a particular group.
  • Students demonstrate social norms of personal space by violating the norms.
  • Explain the origin, reinforcement, and significance of social norms in a society or group

• Integration Theory

  • Recently, some sociologists have been taking a different approach to sociological theory by employing an integrationist approach - combining micro- and macro-level theories to provide a comprehensive understanding of human social behavior (while these studies rarely cite Symbolic Interaction Theory, most of their models are based heavily upon Herbert Blumer's initial elaboration of Symbolic Interaction in relation to social institutions).
  • The integration approach is particularly useful for explaining social phenomenon because it shows how the different components of social life work together to influence society and behavior.
  • For instance, the model depicts that cultural norms can influence individual behavior.
  • The model also shows that individual level values, beliefs, and behaviors influence macro-level culture.
  • This would indicate that there are multiple levels of influence involved in art tastes – both broad cultural norms and smaller level occupational norms in addition to personal preferences.

• Peer Groups

  • A peer group, whose members have interests, social positions, and age in common, have an influence on the socialization of group members.
  • The influence of the peer group typically peaks during adolescence.
  • Peer groups have a significant influence on psychological and social adjustments for group individuals.
  • Peers, particularly group members, become important social referents for teaching members' customs, social norms, and different ideologies.
  • As members of peer groups interconnect, and agree, a normative code arises.

• Child Socialization

  • Primary and secondary socialization are two forms of socialization that are particularly important for children.
  • Socialization is a term used by sociologists, social psychologists, anthropologists, political scientists, and educationalists to refer to the lifelong process of inheriting and disseminating norms, customs, and ideologies, providing an individual with the skills and habits necessary for participating within his or her own society.
  • Primary socialization in sociology is the acceptance and learning of a set of norms and values established through the process of socialization.
  • It is mainly influenced by the immediate family and friends.
  • Justify the importance of socialization for children, in terms of both primary and secondary socialization

• Social Control

  • For example, schoolmates may enforce gender norms by ridiculing boys who undertake actions considered feminine, such as writing poetry or dancing.
  • Given this assumption, the conflict perspective often focuses on the role school systems may play in influencing public opinion, or implementing social control.
  • It is exercised by a society without explicitly stating these rules and is expressed through customs, norms, and mores.
  • For example, schoolmates may enforce gender norms by ridiculing boys who undertake actions considered feminine, such as writing poetry or dancing.
  • Informal sanctions can have a powerful effect; individuals internalize the norm, which becomes an aspect of personality.