new media

Examples of new media in the following topics:

• New Media

  • An important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content.
  • The rise of new media has increased communication between people all over the world and the Internet.
  • Social movement media has a rich and storied history that has changed at a rapid rate since new media became widely used.
  • Of course, some are also skeptical of the role of new media in social movements.
  • Explain the influence of the new media on politics and social movements

• Campaigning: Traditional Media, New Media, and Campaign Advertisements

  • Campaigns seek to engage the public through traditional forms of media, such as television and the press, and more recently, social media.
  • Campaign engagement with the media has changed again with the proliferation of social media.
  • It brought the spotlight on the importance of using the internet in a new age of political campaigning by utilizing various forms of social media such as Facebook and YouTube to reach targeted audiences.
  • President Obama's efforts to reach out through new media are credited with bringing in the support of young Americans and contributing to his 2008 victory .
  • But even with the rise of new media, campaigns continue to spend hundreds of millions of dollars buying air time on television networks to put on campaign advertisements.

• News Coverage

  • Media coverage strongly influences people's perception of politics, society, and culture.
  • In addition, the U.S. media has been accused of prioritizing domestic news over international news, as well as focusing on U.S. military action abroad over other international stories.
  • American news media emphasizes more than ever the "horse race" aspects of the presidential campaign, according to a new study.
  • The report examined 1,742 stories that appeared from January through May 2007 in 48 news outlets.
  • Almost two-thirds of all stories in U.S. news media, including print, television, radio and online, focused on the political aspects of the campaign, while only one percent focused on the candidates' public records.

• Agenda-Setting Theory

  • Agenda-setting theory describes the "ability [of the news media] to influence the salience of topics on the public agenda. " That is, if a news item is covered frequently, the audience will regard the issue as more important .
  • Agenda-setting is the media's ability to transfer salience issues through their new agenda.
  • American news media are more obsessed than ever with the horse-race aspects of the presidential campaign, according to a new study.
  • The media then uses gatekeeping and agenda-setting to "control our access to news, information, and entertainment".
  • When respondents are asked about the most important problem facing the country, they answer with the most accessible news issue in memory, which is typically the issue the news media focus on the most.

• The Mass Media

  • Media can have an important affect on public opinion in several ways.
  • Setting the news agenda, which shapes the public's views on what is newsworthy and important
  • This puts Candidate X in a negative frame to the news reader.
  • Based on media agenda setting and media framing, most often a particular opinion gets repeated throughout various news mediums and social networking sites, until it creates a false vision where the perceived truth is actually very far away from the actual truth.
  • Increasing exposure to news media has both a positive and negative effects on the formation of political values in young people.

• Mass Media and Technology

  • The term media comes from Latin meaning, "middle," suggesting that the media's function is to connect people.
  • Media bias refers the bias of journalists and news producers within the mass media.
  • This approach theoretically allows diverse views to appear in the media.
  • The apparent bias of media is not always specifically political in nature.
  • The news media tend to appeal to a specific audience.

• Media Bias

  • Media bias is the bias of journalists and news producers in the selection of events and stories that are reported, and how they are covered.
  • Sensationalism is a type of editorial bias in mass media where events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers.
  • Media bias is the bias of journalists and news producers within the mass media, concerning the selection of events and stories that are reported, and how they are covered.
  • Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers.
  • This is especially apparent when a news organization is reporting a story with some relevancy to the news organization itself or to its ownership individuals or conglomerate.

• Researching Using Digital Media

  • The field of Internet research is relatively new and evolving.
  • The growth and rapid adoption of social media technologies has introduced a new level of complexity and opportunity for digital researchers.
  • Specific types of research methods that incorporate digital media include:
  • Social media analytics allow brands to efficiently collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
  • Social media and digital platforms also produce a consumer feedback loop where brands can continually check new ideas, such as product development, from inception to launch.

• Creating a Media Plan

  • The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget.
  • When choosing the media, you not only need to know which media outlets exist, but also which ones suit your product.
  • You probably will not want to contact local business publications if you want to advertise the authors and schedule of the new reading program you are creating.
  • The standard media plan covers four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices; and (d) determining the media budget.
  • The media mix decision involves putting media together in the most effective manner.

• Organization and Ownership of the Media

  • Media consolidation has resulted in fewer companies owning more media sources, thereby increasing the concentration of ownership.
  • Concentration of media ownership, also known as media consolidation or media convergence, is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
  • Over time the amount of media merging has increased and the amount of media outlets have increased.
  • This means that there are fewer companies owning more media sources, thereby increasing the concentration of ownership.
  • In the United States, media consolidation has been in effect since the early twentieth century with major studios dominating movie production.