mixed-media

Examples of mixed-media in the following topics:

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly changing media environment.
  • Today, the marketing mix--product, placement, promotion and pricing--must take into account both online and offline buyers; traditional media, and digital media.
  • Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly changing media environment .
  • Promotion is probably the marketing mix element most impacted by social media.
  • Consumers intentionally and unintentionally use social media to purchase, evaluate and ultimately influence a brand's marketing mix.

• Creating a Media Plan

  • The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget.
  • When choosing the media, you not only need to know which media outlets exist, but also which ones suit your product.
  • The standard media plan covers four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices; and (d) determining the media budget.
  • The media planner must make media mix decisions and timing directions, both of which are restricted by the available budget.
  • The media mix decision involves putting media together in the most effective manner.

• Social Media

  • Social media marketing refers to the process of gaining website traffic through social networking sites.
  • Results come from earned, as opposed to paid media.
  • As a marketing tool, social media is distinct from industrial or traditional media, is versatile, far-reaching, fast, relatively inexpensive, fosters brand awareness, and improves customer service.
  • All can be woven into a marketing plan rich with sales promotions, public relations outlets, advertising, and other elements of the "promotional mix."
  • Illustrate how social media can be used in the promotional mix

• Social Media Marketing Communications

  • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
  • Likewise, integrated marketing communications is increasingly incorporating social media into the promotional mix to reach consumers on the web and on mobile devices.
  • The explosion of social media websites has led to the increasingly important practice of social media marketing.
  • This results in earned media rather than paid media and both serves as a lead generator and creates favorable publicity for the brand.
  • Organizations can use social media to cost-effectively increase communications across the promotional mix, fostering brand awareness and, often, improved customer service.

• The Promotion Mix

  • There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
  • There are five (sometimes six) main aspects of a promotional mix .
  • Sales promotion: Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
  • Corporate image may be considered as a sixth aspect of promotion mix.
  • New Media is also sometimes considered an element of the promotion mix.

• Defining Social Media

  • Social media websites and applications allow users to create and exchange user-generated content on the web.
  • Web blogs: Some of the oldest and most popular forms of social media are blogs.
  • Social media can also be classified by their ability to facilitate certain social functions.
  • Consumers intentionally and unintentionally use social media to purchase, evaluate and ultimately influence a brand's marketing mix.
  • Describe the common characteristics of social media technologies, and user behaviors that occur on social media websites

• Complex and Synthetic Media

  • In defined media all the chemical compounds are known, while undefined media has partially unknown chemical constituents.
  • There are many types of culture media, which is food that microbes can live on.
  • Two major sub types of media are complex and synthetic medias, known as undefined and defined media.
  • By definition chemically defined media cannot contain either fetal bovine serum, bovine serum albumin, or human serum albumin as these products are derived from bovine or human sources and contain complex mixes of albumins and lipids.
  • The term 'chemically defined media' is often misused in the literature to refer to serum albumin-containing media.

• A Brief Description

  • Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity.
  • There are five components to a promotional or marketing mix (sometimes known as the Five P's).
  • A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.
  • Let's focus specifically on the promotion element of the marketing mix.
  • There are different ways to promote a product in different areas of media.

• Culture Media

  • Culture media is the food used to grow and control microbes.
  • These are the most common growth media, although specialized media are sometimes required for microorganism and cell culture growth.
  • These are often mixed with agar and poured into Petri dishes to solidify.
  • Undefined media are sometimes chosen based on price and sometimes by necessity - some microorganisms have never been cultured on defined media.
  • Differential media - Also known as indicator media, are used to distinguish one microorganism type from another growing on the same media.

• Promotion Objectives

  • Many companies use different techniques to promote their products through a vast array of communication media.
  • Since the turn of the 21st century, many companies have been trying to utilize online social media for product promotion.
  • Some of the most popular forms of online social media are Facebook, Twitter, and MySpace.
  • Promotion is one of the five market mix elements: personal selling, advertising, sales promotion , direct marketing, and publicity.
  • There are different ways to promote a product in different media.