mission statement
(noun)
a declaration of the overall goal or purpose of an organization
Examples of mission statement in the following topics:
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The Mission Statement
- A mission statement defines the fundamental purpose of an organization or enterprise.
- A mission statement defines the purpose of a company or organization.
- Effective mission statements start by articulating the organization's purpose.
- Mission statements often include the following information:
- Outline the appropriate content necessary to construct a comprehensive mission statement
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Defining the Business Mission
- When defining a mission statement, remember that a mission statement answers the question, "Why do we exist?
- A mission statement is a statement of the purpose of a company or organization, its reason for existing.
- Always remember that a mission statement answers the question, "Why do we exist?
- Examples of mission statements that clearly include the three essential components are:
- Some ways that you can put your mission and vision statement into practice are:
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Features and Requirements List
- It is often just a logical expansion of the mission statement.
- For example, the mission statement might say:
- The features and requirements list would give the details, clarifying the mission statement's scope:
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Have a Clear Mission Statement
- Once they've found the project's home site, the next thing people will look for is a quick description or mission statement, so they can decide (within 30 seconds) whether or not they're interested in learning more.
- Those who remain interested after reading the mission statement will next want to see more details, perhaps some user or developer documentation, and eventually will want to download something.
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The Overall Strategy
- (Often a "Vision Statement" and a "Mission Statement" may encapsulate the vision and mission. )
- For example, the charity above might have a mission statement as "providing jobs for the homeless and unemployed. "
- Organizations sometimes summarize goals and objectives into a mission statement and/or a vision statement.
- Others begin with a vision and mission and use them to formulate goals and objectives.
- Many people mistake the vision statement for the mission statement, and sometimes one is simply used as a longer term version of the other.
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Societal Role and Nonprofits
- Non-profit marketing is mission-driven marketing using the organization's core mission as the foundation and marketing communications as the focus.
- Central to this mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy.
- Corporations also use mission-driven marketing to promote the goals of the organization as outlined in its mission statement and to communicate the benefits of achieving those goals to its stakeholders.
- This is often driven by the mission to improve one or many aspects of society.
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The Importance of Strategy
- Strategic management is critical to organizational development as it aligns the mission and vision with operations.
- Strategy is inherently linked to a company's mission statement and vision; these elements constitute the core concepts that allow a company to execute its goals.
- This is particularly true in public companies, where profitability and maximizing shareholder value are the company's central mission.
- The initial task in strategic management is to compile and disseminate the organization's vision and mission statement.
- It involves specifying the organization's mission, vision, and objectives; developing policies and plans to achieve these objectives; and then allocating resources to implement the policies and plans.
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Fulfilling the Planning Function
- The key components of strategic planning include an understanding of the firm's vision, mission, values, and strategies.
- (Often a "vision statement" and a "mission statement" may encapsulate the vision and mission. )
- For example, a charity working with the poor might have a vision statement that reads "A World without Poverty."
- Mission: It defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision.
- For example, the charity above might have a mission statement as "providing jobs for the homeless and unemployed."
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Introduction to the Thesis Statement
- His statement might elicit a few nods and a comment or two.
- Is this last statement a little more provocative?
- And it all began with his provocative statement: his thesis.
- Pick a sub-sub-topic you are interested in, like guerrilla warfare in tropical climates or the use of military helicopters in rescue missions, and focus your thesis statement on what you can prove about that smaller chunk.
- Once you have a thesis statement, you'll want to gather evidence both for and against the statement.
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Reporting of Financial Statement Analysis
- The reporting of financial statement requires conformity to GAAP in the US and IFRS internationally.
- Its mission is "to establish and improve standards of financial accounting and reporting for the guidance and education of the public, including issuers, auditors, and users of financial information. " To achieve this, FASB has five goals:
- IFRS financial statements are required to consist of:
- an Income Statement and, separately, a Statement of Comprehensive Income, which reconciles Profit or Loss on the Income statement to total comprehensive income
- Financial statements in the US are required to conform to the principles set forth by GAAP.