micro environment
(noun)
Small forces that are close to the company that affect its ability to serve its customers.
Examples of micro environment in the following topics:
-
The Dynamic Environment
- It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them.
- Two key levels of the marketing environment are the micro-environment and the macro-environment.
- The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors.
- The company aspect of micro-environment refers to the internal environment of the company.
- The suppliers of a company are also a part of the micro-environment because even the slightest delay in receiving supplies can result in customer dissatisfaction.
-
Trends
- The micro environment refers to the forces that are close to the company and affect its ability to serve its customers.
- The technological environment is perhaps one of the fastest changing factors in the macro environment.
- The corporate aspect of the micro environment refers to the internal environment of a company.
- The suppliers of a company are also an important aspect of the micro environment.
-
Control of Nosocomial Infections
- Two categories of micro-organisms can be present on health care workers' hands: transient flora and resident flora.
- The first is represented by the micro-organisms taken by workers from the environment, and the bacteria in it.
- The second group is represented by the permanent micro-organisms living on the skin surface, on the stratum corneum or immediately under it.
- Sanitizing surfaces is an often overlooked, yet crucial, component of the strategy for the cycle of infection in health care environments.
- This can be especially troublesome in hospital environments, where patients with immunodeficiencies are at enhanced risk for contracting nosocomial infections.
-
For more information about micro-power...
- With the rising cost of fossil fuels showing no signs of abatement, and carbon emissions placing increasing levels of stress on the environment (and the purse strings of governments), micropower, in part or in whole, is an appealing option when used in appropriate settings.
- For these and other reasons, a rising number of building owners, business managers and governments are wondering why they didn't consider micro-power sooner.
- For more information about sustainable micro-energy sources check out: www.clean-energy-ideas.com, www.alternative-energy-news.info and www.eere.energy.gov/greenpower.
-
Micro-hydro power stations
- Micro-hydro stations use natural water fl ows from rivers and streams to produce hydroelectricity.
- Micro-hydro stations are particularly viable in areas where industrialists during the 18th and 19th centuries built now-unused weirs to turn water wheels that powered looms and other industrial machinery.
- To read more about micro-hydro stations visit www.energysavingtrust.org.uk/Generate-your-own-energy/Hydroelectricity or www.absak.com/library/micro-hydro-power-systems.
-
Discussion questions and references
- Burnett, "The Macromarketing/Micro marketing Dichotomy: A Taxonomical Model," Journal of Marketing, Summer. 1982 pp. 11-26.
-
Sources of Essential Nutrients
- Nutrients are materials that are acquired from the environment and are used for growth and metabolism.
- There are two categories of essential nutrients: macro-nutrients (which are needed in large amounts) and micro-nutrients (which are needed in trace or small amounts).
- Micro-nutrients help enzyme function and maintain protein structure.
-
Limitation of Microbial Growth by Nutrient Supply
- Nutrients are necessary for microbial growth and play a vital role in culturing microorganisms outside of their natural environment.
- Nutrients are necessary for microbial growth and play a vital role in the proper cultivation of microorganisms in the laboratory and for proper growth in their natural environments.
- Two categories of essential nutrients are macro- and micro-nutrients.
- In order for microogranisms to be cultured in the laboratory or undergo successful growth in their natural environment, the proper nutrients are absolutely necessary.
-
Verrucomicrobia
- Evidence suggests that verrucomicrobia are abundant within the environment, and are important especially to soil cultures.
- Verrucomicrobia have been isolated from fresh water, soil environments and human feces.
- It catalyzes the transcription of DNA to synthesize precursors of mRNA and most snRNA and microRNA.
-
Intro and major themes
- All cells have metabolism- taking up nutrients from environment and transforming them into new materials and waste products.
- Immediate environment in which a microbial population lives is its habitat
- All the living organisms and the non-living things in their environment is a ecosystem.