media campaign

(noun)

An attempt to influence public opinion using television, radio, internet, and print advertisements.

Related Terms

Examples of media campaign in the following topics:

  • Campaigning: Traditional Media, New Media, and Campaign Advertisements

    • Campaigns seek to engage the public through traditional forms of media, such as television and the press, and more recently, social media.
    • Engaging with the media is an essential part of any presidential campaign.
    • Usually, the candidate's campaign manager is tasked with engaging with the media.
    • Campaign engagement with the media has changed again with the proliferation of social media.
    • The campaign relied heavily on social media to engage voters, recruit campaign volunteers and raise funds.

  • The Modern Political Campaign

    • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
    • The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations.
    • This announcement could consist of anything from a simple press release to concerned media outlets to a major media event followed by a speaking tour.
    • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
    • The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations.

  • News Coverage

    • Media coverage strongly influences people's perception of politics, society, and culture.
    • American news media emphasizes more than ever the "horse race" aspects of the presidential campaign, according to a new study.
    • Coverage of the political campaigns have been less reflective on the issues that matter to voters.
    • Instead, the media has focused primarily on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics, and Public Policy at the Kennedy School of Government at Harvard University.
    • Almost two-thirds of all stories in U.S. news media, including print, television, radio and online, focused on the political aspects of the campaign, while only one percent focused on the candidates' public records.

  • Advertising

    • The media plan is an integral part of the advertising campaign and is developed simultaneously with the creative strategy.
    • The standard media plan has four stages:
    • Stating objectives like reach or the number of different persons exposed, frequency of times the consumer is exposed to a message, and timing of media assertions over the course of the campaign.
    • Implementation of media choices dictated by available budget or media types most likely to deliver the best results.
    • New media accelerates the process.

  • The Internet, Blogging, and Podcasting

    • The internet is now a core element of modern political campaigns.
    • In a study of Norwegian election campaigns, politicians reported they used social media for marketing and for dialogue with voters.
    • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
    • The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations.
    • President Obama's campaign, depicted here, relied heavily on the use of the internet.

  • Assembling a Campaign Staff

    • The campaign manager focuses mostly on coordinating the campaign staff.
    • Successful campaigns usually require a campaign manager to coordinate the campaign's operations.
    • Modern campaign managers may be concerned with executing strategy rather than setting it, particularly if the senior strategists are typically outside political consultants such as primarily pollsters and media consultants.
    • The communications department oversees both the press relations and advertising involved in promoting the campaign in the media.
    • The technology department designs and maintains campaign technology such as voter file, websites, and social media.

  • Media Types and Scheduling

    • In terms of overall advertising expenditures, media advertising is dominated by press and TV.
    • Advertising runs steadily with little variation over a campaign period.
    • Program or plan that identifies the media channels used in an advertising campaign, and specifies insertion or broadcast dates, positions, and duration of the messages.
    • Series of commercials appear as a unified campaign on different media vehicles.
    • Compare the types of media and types of scheduling used in advertising campaigns

  • Social Media Marketing Communications

    • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
    • The explosion of social media websites has led to the increasingly important practice of social media marketing.
    • This results in earned media rather than paid media and both serves as a lead generator and creates favorable publicity for the brand.
    • Understanding these buying signals can help sales professionals target relevant prospects and help marketers run micro-targeted campaigns.
    • Social networking sites such as Facebook can serve as lead generators for marketing communications campaigns.

  • Campaign Financing

    • Campaign finance in the United States refers to the process of financing electoral campaigns at the federal, state, and local levels.
    • Campaign finance in the United States refers to the process of financing electoral campaigns at the federal, state, and local levels.
    • Election campaigns run by candidates, candidate committees, interest groups or political parties
    • Grassroots fundraising is a way of financing campaigns for candidates who don't have significant media exposure or candidates who are in opposition to the powerful lobby groups.
    • Describe the nature of and uses for campaign finance in the United States

  • Agenda-Setting Theory

    • Nominees campaign across the country to explain their views, convince voters and solicit contributions.
    • American news media are more obsessed than ever with the horse-race aspects of the presidential campaign, according to a new study.
    • Coverage of the political campaigns have been less reflective on the issues that matter to voters, and instead have primarily focused on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School of Harvard University, which examined 1,742 stories that appeared from January through May 2007 in 48 news outlets.
    • In addition, different media have different agenda-setting potential.
    • Media experts contend that the OJ Simpson case was a prime example of media agenda-setting.