marketing exchange

(noun)

the transaction process, facilitated and expedited by marketing, in which a desired object is obtained by offering something of value in return

Related Terms

Examples of marketing exchange in the following topics:

  • Marketing exchanges and partnerships

    • In 2005, Barton A Weitz, Stephen B Castleberry, and John F Tanner published their book "Selling: Building Relationships" in which they discuss many of the aspects of modern business relationships, including market exchanges and partnerships.
    • According to their book, a market exchange is defined as a relationship where each party is only concerned with their own welfare.
    • Market exchanges and partnerships both generate commercially oriented connections, which classifies the two relationships as external (Weitz, Castleberry, and Tanner, 2005).
    • Market exchange:
    • A market exchange is a type of relationship between a buyer and seller in which each party is only concerned about that particular party's benefit (Weitz, Castleberry, and Tanner, 2005).

  • Introduction to Property Rights and Markets

    • Most of Neoclassical microeconomics is a story about the way market exchange reveals, communicates and uses individual evaluations about marginal benefits (MB) and marginal costs (MC).
    • The information about MC and MB revealed by market exchanges (like all information) is never perfect.
    • Problems arise when exchange is not voluntary and property rights are attenuated.
    • Pure competition is one way to ensure that no one buyer or seller has the ability to alter the outcome of market exchanges and the information revealed in prices.
    • The existence of market power allows a buyer or seller to influence the outcome of a market exchange and distort the information about MB and MC.

  • Introduction to Market Exchange as an Allocative Mechanism

    • Market exchange is a contract or agreement between the parties to the transaction.
    • In other cases some of the features of reciprocity and redistribution may facilitate or improve the process of market exchange.
    • In the diamond trade in New York City or on the farm in Iowa, participants may know and trust each other to meet the conditions of the market exchange.
    • In other cases redistribution by an authority may facilitate market exchange.
    • In order for individuals and society to benefit from market exchange, there are two fundamental conditions that must hold.

  • Market Exchange and Efficiency

    • The individuals exchange goods that are characterized by nonattenuated property rights.
    • Therefore, any voluntary exchange must lead to Pareto superior results.
    • The idealized market results in individuals who constantly reappraise their objectives and alternatives and alter choices to maximize their welfare.
    • Since exchanges are perceived to be voluntary, no individual would choose to make themselves worse off.
    • Voluntary markets of goods with nonattenuated property rights are consistent with the Utilitarian Ethic and Pareto Efficiency.

  • Introducing Exchange Rates

    • Exchange rates are determined in the foreign exchange market, which is open to a wide range of buyers and sellers where currency trading is continuous.
    • The spot exchange rate refers to the current exchange rate.
    • In the retail currency exchange market, a different buying rate and selling rate will be quoted by money dealers.
    • In the retail currency exchange market, a different buying rate and selling rate will be quoted by money dealers.
    • Explain the concept of a foreign exchange market and an exchange rate

  • International Exchange of Money

    • The foreign exchange market is a form of exchange for international currencies that determines the relative values of different currencies.
    • Exchange rates are determined in the foreign exchange market, which is open to a wide range of different types of buyers and sellers where currency trading is continuous (24 hours a day except weekends, i.e., trading from 20:15 GMT on Sunday until 22:00 GMT Friday).
    • The foreign exchange market (forex, FX, or currency market) is a form of exchange for the global decentralized trading of international currencies.
    • The foreign exchange market determines the relative values of different currencies.
    • The foreign exchange market assists international trade and investment by enabling currency conversion.

  • Types of Financial Markets

    • Examples of financial markets include capital markets, derivative markets, money markets, and currency markets.
    • There are many different ways to divide and classify financial markets: for example, into general markets and specialized markets, capital markets and money markets, and primary and secondary markets.
    • A key division within the capital markets is between the primary markets and secondary markets.
    • Currency markets, enabled by foreign exchange (or forex) markets enable currency conversion and determine the relative value of world currencies.
    • The New York Stock Exchange (NYSE) is an exchange enabling a financial market.

  • Secondary Market Organizations

    • The secondary market is the financial market in which previously issued instruments such as stock, bonds, options, and futures are bought and sold.
    • The major stock exchanges are the most visible example of liquid secondary markets - in this case, for stocks of publicly traded companies.
    • Exchanges such as the New York Stock Exchange, Nasdaq, and the American Stock Exchange provide a centralized, liquid secondary market for the investors who own stocks that trade on those exchanges.
    • It is contrasted with exchange trading, which occurs via facilities constructed for the purpose of trading (i.e., exchanges), such as futures exchanges or stock exchanges.
    • OTC stocks are not usually listed nor traded on any stock exchanges, although exchange listed stocks can be traded OTC on the third market.

  • Securities Exchange Act of 1934

    • The Securities Exchange Act of 1934 is a law governing the secondary trading of securities, financial markets and their participants.
    • Some of the well known exchanges include the New York Stock Exchange, the American Stock Exchange, and regional exchanges like the Cincinnati Stock Exchange, Philadelphia Stock Exchange and Pacific Stock Exchange.
    • The alternative trading system, or ATS, is a quasi exchange where stocks are commonly purchased and sold through a smaller, private network of brokers, dealers, and other market participants.
    • ATS acts as a niche market, a private pool of liquidity.
    • Define how the Securities Exchange Act of 1934 regulates the US securities markets

  • Types of Market Organizations

    • Exchanges such as the New York Stock Exchange, Nasdaq, and the American Stock Exchange provide a centralized, liquid secondary market for the investors who own stocks that trade on those exchanges.
    • It is contrasted with exchange trading, which occurs via facilities constructed for the purpose of trading (i.e., exchanges), such as futures exchanges or stock exchanges.
    • OTC stocks are not usually listed nor traded on any stock exchanges, although exchange listed stocks can be traded OTC on the third market.
    • The New York Stock Exchange is a notable secondary market that is structured as an auction market.
    • Most foreign exchange trading firms are market makers and so are many banks.