loyalty

Examples of loyalty in the following topics:

• Loyalty Marketing

  • Some loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral.
  • Others, like MazeCard, have offered consolidated loyalty marketing schemes in other continents.
  • In his book, Loyalty Rules!
  • Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior.
  • Discuss the basis, use and impact of loyalty programs as a personal selling and sales promotion tool

• Brand Loyalty

  • Brand loyalty entails commitment and repeated consumer purchase behavior following perceived value, satisfaction, and brand trust.
  • Some fairly well-known examples of brand loyalty promotions include: My Coke Rewards, Pepsi Stuff, and the Marriott Rewards loyalty programs.
  • By creating promotions and loyalty programs that encourage the consumer to take some sort of action, companies are building brand loyalty by offering more than just an advertisement.
  • My Coke Rewards, Pepsi Stuff, and the Marriott Rewards loyalty programs
  • Describe the conditions that must be met to achieve brand loyalty, and the consumer behaviors associated with brand loyalty

• Long-Term Relationships: Satisfaction and Loyalty

  • Brand loyalty is more than simple repurchasing, however.
  • Such loyalty is referred to as "spurious loyalty. " True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.
  • This type of loyalty can be a great asset to the firm.
  • Brand loyalty is viewed as a multidimensional construct.
  • Fred Reichheld, one of the most influential writers on brand loyalty, claimed that enhancing customer loyalty could have dramatic effects on profitability.

• Major Life and Political Events

  • Studies of political partisanship have found that partisanship is strongest when both parents have the same political loyalties, these loyalties are strong, both parents have similarly strong party loyalties, and parental partisanship accords with socio-economic status (for example, the wealthy are Republicans or the poor are Labour supporters).
  • Friends, relatives, and neighbors often have the same partisan loyalties and strengths as one's parents.
  • The more homogeneous the social group, the more likely the individual will be to develop strong partisan loyalties.
  • When social group homogeneousness is low, the individual is likely to be less strongly socialized into partisan politics and more likely to seek a different party loyalty (whether by disengaging from partisanship or switching partisan loyalties).

• The Many Goals of Persuasion

  • By promoting their brand in creative and compelling ways, companies hope to create positive esteem and loyalty toward the brand to fuel repeat purchases and customer retention.
  • The airline industry's frequent flyer program is a successful example of loyalty marketing.
  • These programs rely on the earned loyalty of current customers to attract new loyalty from future customers.
  • However, exclusive incentive programs must strike a balance between increasing benefits for new customers over any existing loyalty plan they are currently in and keeping existing customers from moving to new plans.
  • Companies such as T-Mobile use special promotions to drive repeat business and brand loyalty.

• Coercive Patriotism

  • The short-term concern was their loyalty to their native countries and the long-term was their assimilation into American society.
  • Ultimately, she argued it would "unite foreign-born and native alike in enthusiastic loyalty to our national ideals of liberty and justice. "
  • Former president Theodore Roosevelt denounced "hyphenated Americanism", insisting that dual loyalties were impossible in wartime.
  • Thousands were forced to buy war bonds to show their loyalty.

• Revolutionary Women

  • Women used their domestic roles to engage politically, though their loyalties and participation were often determined by men.
  • A crisis of political loyalties disrupted the fabric of colonial America women's social worlds: whether a man did or did not renounce his allegiance to the king could dissolve ties of class, family, and friendship, isolating women from former connections.
  • A woman's loyalty to her husband, once a private commitment, could become a political act.
  • Others encouraged friends to refuse to take the loyalty oath to new governments.

• Value of Branding

  • Branding is a long term exercise, but one that reaps long-term profitability through increased customer loyalty.
  • Branding helps create loyalty, decreases the risk of losing market share to the competition by establishing a differential advantage, and allow premium pricing that is acceptable by the consumer because of the perceived value of the brand.

• Charismatic Authority

  • Charismatic authority is power legitimized by a leader's exceptional personal qualities, which inspire loyalty and obedience from followers.
  • Charismatic authority is power legitimized on the basis of a leader's exceptional personal qualities, or the demonstration of extraordinary insight and accomplishment, which inspire loyalty and obedience from followers.

• Customer Excellence

  • Obtaining customer feedback to ensure customer satisfaction and loyalty is essential to any marketing plan or strategic planning process.