"Harry and Louise" Ad

Examples of "Harry and Louise" Ad in the following topics:

• The Healthcare Plan of 1993

  • The industry produced a highly effective television ad, known as the "Harry and Louise" ad, in an effort to rally public support against the plan.
  • The Clinton health plan required each U.S. citizen and permanent resident alien to become enrolled in a qualified health plan and forbade their dis-enrollment until covered by another plan.
  • It listed the minimum coverage and maximum annual out-of-pocket expenses for each plan.
  • However, the plan ultimately backfired amid the barrage of fire from the pharmaceutical and health insurance industries and considerably diminished her own popularity.
  • Conservatives, libertarians, the health insurance industry, and the conservative Heritage Foundation proceeded to campaign against the plan, criticizing it as being overly bureaucratic and restrictive of patient choice.

• Focus of an Advertisement

  • " By making a list of the product's pros and cons the message that the ad should communicate will become clear.
  • Tone will be (F). " In this case, A is a verb, B is a target demographic, C is the product, D is an adjective or phrase, E is the core of the ad, F is the "attitude. " For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool.
  • For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly. "
  • Tom Harris created the Harris Grid for measuring a product's level of interest in consumers versus the level of interest in mass media.
  • The Harris Grid measures a product's level of interest in consumers versus the level of interest in mass media.

• Marcus Garvey

  • He visited Tuskegee and afterward met a number of black leaders.
  • In May 1917, Garvey and 13 others formed the first UNIA division outside Jamaica and began advancing the idea of social, political, and economic freedom for black people.
  • Attorney General Harry M.
  • Schools, highways, and numerous buildings in Africa, the Caribbean, Europe, and the United States have been named in his honor.
  • Martin Luther King, Jr., and Earl and Louise Little, the parents of black militant activist Malcolm X, who met each other at a UNIA convention in Montreal.

• Labor Management Relations Act

  • Hartley, Jr. and became law by overriding U.S.
  • President Harry S.
  • To define and proscribe practices on the part of labor and management which affect commerce and are inimical to the general welfare
  • The amendments enacted in Taft-Hartley added a list of prohibited actions, or unfair labor practices, on the part of unions to the NLRA, which had previously only prohibited unfair labor practices committed by employers.
  • President Harry Truman vetoed Taft-Hartley, but Congress overrode his veto.

• Word of Mouth

  • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
  • The term refers both to the execution of the marketing technique, and the resulting goodwill that is created.
  • Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokémon, Beanie Babies, and the Blair Witch Project.
  • An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
  • Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokémon, Beanie Babies, and the Blair Witch Project.

• Labor-Management Relations Act

  • Workers were fired; some were jailed and in the end, the (PATCO) was dismantled.
  • Hartley, Jr. and became law by overriding U.S.
  • President Harry S.
  • The amendments enacted in the Labor Management Relations Act (Taft-Hartley) added a list of prohibited actions, or unfair labor practices, on the part of unions to the NLRA, which had previously only prohibited unfair labor practices committed by employers.
  • President Harry S.

• Court Packing

  • In the first 100 days of his presidency, he was able to get Congress' approval on nearly everything he and his advisers planned and after that, new legislation introducing sweeping reforms and relief programs also usually passed through Congress, even if after long debates (after both the 1932 and 1936 elections, Democrats controlled Congress).  
  • The landslide victory in the 1936 election emboldened the President to propose a plan that would change the political balance in the Supreme Court by adding new judges of his choice and thus increasing the number of Supreme Court justices.
  • While Burton Wheeler, a progressive Democrat from Montana, played the role of the public voice of the alliance that formed in opposition to "the court-packing  plan," conservative Democratic senators, Carter Glass, Harry Flood Byrd, and Josiah Bailey, were critical to collecting enough opposing votes in Congress.
  • Homer Stille Cummings, Solicitor General of the United States, 1920, Harris & Ewing
  • Justice Stanley Forman Reed, 1936, Harris & Ewing, Inc., Library of Congress Prints and Photographs Division, Harris & Ewing Collection

• Taxes and the Three Estates

  • The nobles and the clergy were largely excluded from taxation (with the exception of a modest quit-rent, an ad valorem tax on land) while the commoners paid disproportionately high direct taxes.
  • Consequently, attempts to impose taxes on the privileged - both the nobility and the clergy - were a great source of tension between the monarchy and the First and the Second Estates.
  • Only towards the end of Louis's reign, did the French ministers supported by Madame De Maintenon (the King's second wife) convince the King to change his fiscal policy.
  • This was a step toward equality before the law and toward sound public finance, but so many concessions and exemptions were won by nobles and bourgeois that the reform lost much of its value.
  • The tax burden, therefore, devolved to the peasants, wage-earners, and the professional and business classes, also known as the Third Estate.

• Valuing the Corporation

  • Generally, the income approach determines value by calculating the net present value of the benefit stream generated by the business (discounted cash flow); the asset-based approach determines value by adding the sum of the parts of the business (net asset value); and the market approach determines value by comparing the subject company to other companies in the same industry, of the same size, and/or within the same region.
  • The CAPM method originated from the Nobel Prize winning studies of Harry Markowitz, James Tobin, and William Sharpe.
  • The CAPM method derives the discount rate by adding a risk premium to the risk-free rate.
  • Beta is published by various sources for particular industries and companies.
  • Distinguish between the income, asset-based, and market approaches for corporate valuation

• Energy and Environmental Reform

  • Saudi Arabia and other OPEC nations, under the presidency of Dr.
  • However, a widespread panic resulted, added to by U.S.
  • Oil exporters such as Mexico, Nigeria, and Venezuela expanded production; USSR became the first world producer; and North Sea and Alaskan oil flooded onto the market.
  • Many politicians proposed gas rationing; one such proponent was Harry Hughes, Governor of Maryland, who proposed odd-even rationing (only people with an odd-numbered license plate could purchase gas on an odd-numbered day), as was used during the 1973 Oil Crisis.
  • The law provided for the creation or revision of 15 National Park Service properties, and set aside other public lands for the United States Forest Service and United States Fish and Wildlife Service.