experiential aspect
(noun)
The sum of all points of contact with the brand; otherwise known as the "brand experience. "
Examples of experiential aspect in the following topics:
-
Branding
- Some people distinguish the psychological aspect of a brand from the experiential aspect.
- Psychological aspects include thoughts, feelings, perceptions and images associated with the brand.
- The experiential aspect consists of a consumer's overall contact with the brand, otherwise known as the "brand experience. "
-
Learning
- Behaviorism focuses only on the objectively observable aspects of learning.
- Kolb styles model is based on the experiential learning theory, which was explained in his book Experiential Learning: Experience as the Source of Learning and Development (1984).
- An individual may exhibit a preference for one of the four styles—accommodating, converging, diverging, and assimilating—depending on his or her approach to learning via the experiential learning theory model.
- Kolb styles model is based on the experiential learning theory.
-
Introduction
- Experiential learning is a cyclical process that capitalizes on the participants' experiences for acquisition of knowledge.
- By engaging in these activities, learners construct meaning in a way unique to themselves, incorporating the cognitive, emotional, and physical aspects of learning.
- This story depicts the 4 stages of Kolb's model, the Experiential Learning Cycle.
-
Theory
- Experiential learning is a cyclical process that capitalizes on the participants' experiences for acquisition of knowledge.
- By engaging in these activities, learners construct meaning in a way unique to themselves, incorporating the cognitive, emotional, and physical aspects of learning.
- Experiential Learning Theory "provides a holistic model of the learning process and a multilinear model of adult development" (Baker, Jensen, Kolb, 2002, p. 51).
- When these four modes are viewed together, they constitute a four-stage learning cycle that learners go through during the experiential learning process.
- The graphic above is a representation of the Experiential Learning Cycle, which includes the components of experience, critical reflection, abstract conceptualization, active experimentation, and more critical reflection.
-
Experiential Learning for Managers
- Experiential learning is the process of making meaning from direct experience.
- Experiential learning is the process of making meaning from direct experience.
- Kolb's work on experiential learning has contributed greatly to expanding the philosophy of experiential education.
- Experiential learning is related to—though not fully synonymous with—experiential education, action learning, adventure learning, free-choice learning, cooperative learning, and service learning.
- Experiential learning focuses on the learning process for the individual (unlike experiential education, which focuses on the transaction between teachers and students).
-
Learning Theories Related to Adult Learning
- Is, therefore, particularly effective in adult education as it addresses the cognitive, emotional and the physical aspect of the learner
- Experiential learning theory builds on experience.
- Experiential learning theory does not take into account differences in cultural experiences or conditions
- It is less clear where elements of learning such as goals, purpose and intentions fit into experiential learning theory
- They are Action Learning, Experiential Learning, Self-Directed Learning, and Project-Based Learning.
-
Role Play Scenario
- After watching the video and discussing various aspects of the controversy, students role-play members of four teams: the Lakota, rock climbers, National Park Service and the courts.
- In this narrated slide show of Experiential Learning, the student and the instructor are working together to create Key Lime Pies by following 4 steps: 1) Setting goals, thinking and planning, 2) Experimenting and decision making, 3) Final actions, and 4) Observations, reviewing, and reflecting.
-
References
- Evaluating online CPD using Educational criteria derived from the experiential learning cycle.
- Review of experiential learning theory research in the nursing profession.
- Links between experiential learning and simulation & gaming.
- The concept of experiential learning and John Dewey's theory of reflective thought and action.
-
Steps to Integrating Experiential Learning in the Classroom
- Simulations and gaming within instruction also involve direct experience and thus are valid examples of experiential learning.
- This process coincides greatly with the Experiential Learning Cycle outlined above (Marcus, 1997).
- Thus, it is apparent that the reflective observation and abstract conceptualization portions of simulations and games are vital to learning, which has also been established by the Experiential Learning Theory (Ulrich, 1997).
- Yet another application of experiential learning is in the field of e-learning.
- However, with the use of different technologies such as multimedia resources, web-based discussions, online planners, and creative tasks, e-learning courses could be improved in a manner that would strengthen the entire experiential learning cycle for the learner (Frank, Reich, & Humphreys, 2003).
-
Performed individually
- It is possible that individuals can learn from this activity and not enter the cycle of experiential learning.