CRM

(noun)

An acronym that stands for Customer Relationship Management, or the process of interacting with past, present, and future consumers.

Related Terms

Examples of CRM in the following topics:

  • CRM and Personal Selling

    • Customer relationship management (CRM) is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects.
    • The lack of senior management sponsorship can also hinder the success of a new CRM system.
    • Companies are urged to consider the overall impact of a viable CRM software suite and the potential for good or bad in its use.
    • CRM systems for marketing help the enterprise identify and target potential clients and generate leads for the sales team.
    • Illustrate the rationale and use of customer relations management (CRM) as part of personal selling and sales promotion

  • Customer Relationship Management

    • Operational - These include the primary activities of CRM work.
    • Analytical - CRM has a substantial data-oriented side as well, particularly with the rise of useful CRM data gathering tools.
    • Collaborative - Finally, it's worth noting that CRM functions are collaborative across strategic alliances.
    • Within an organization's framework, CRM fits within Business Intelligence.
    • In many ways, CRM is driven by data-oriented conclusions to improve customer outcomes.

  • The Importance of Clarity in Professional Settings

    • CRM - Salesforce.com provides end-to-end customer sourcing and customer relationship management.
    • Customer relationship management (CRM) is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects .
    • CRM involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
    • CRM helps everyone in a business stay on the same page and promotes clarity of communication with those outside the organization.
    • Customer relationship management (CRM) is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects.

  • Relationship Marketing and Management

    • Customer relationship management (CRM) is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects.
    • Once simply a label for a category of software tools, today CRM generally denotes a company-wide business strategy embracing all client-facing departments and beyond.
    • A CRM system may be chosen because it is thought to provide:
    • A CRM attempting to contain a large, complex group of data can become cumbersome and difficult to understand for ill-trained users.
    • Additionally, an interface that is difficult to navigate or understand can inhibit the CRM's effectiveness, causing users to pick and choose which areas of the system to use and which to push aside.

  • Customer Experience Management

    • Traditionally, managing the customer relationship has been the domain of customer relationship management (CRM).
    • However, CRM strategies and solutions are designed to focus on product, price, and enterprise process, with minimal or no focus on customer need and desire.
    • The result is a sharp mismatch between the organization's approach to customer expectations and what customers actually want, resulting in the failure of many CRM implementations.
    • Where CRM is enterprise-focused and designed to manage customers for maximum efficiency, CEM is a strategy that focuses the operations and processes of a business around the needs of the individual customer.
    • Explain the difference between Customer Experience Management (CEM) and Customer Relationship Management (CRM)

  • Use of New Technologies in Marketing and Research

    • New technologies in online marketing -- smart phones, CRM systems, and social media -- can aid marketers in reaching new and existing customers.
    • Two major tools being used today are customer relationship management systems (CRMs) and social media marketing.
    • CRM systems for marketing help the enterprise identify and target potential clients and generate leads for the sales team.
    • In a web-focused marketing CRM solution, organizations create and track specific web activities that help develop the client relationship.
    • When a sales representative records the shipping preferences of a customer in a firm's CRM system, this is also marketing information that's being collected.

  • Defining Business Marketing

    • Customer relationship management (CRM) systems are often used to assess marketing performance in B2B organizations.
    • Therefore, CRM systems help business marketers integrate metrics from different activities to accurately assess how marketing directly contributed to the transaction.

  • Special topic: supply chain management

    • Information and communication technologies such as global positioning systems (GPS), barcode technology, customer relationship management (CRM) databases, and the Internet allow service businesses to coordinate external and internal service suppliers to efficiently and effectively respond to customer demand.

  • Types of Public Relations

    • Customer relationship management (CRM) is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects.

  • Resolving Problems Quickly

    • Support automation solutions can be integrated with customer relationship management (CRM) systems and network management systems (NMS).